Marketing

This story was first published by Digiday sibling Modern Retail. In their quest to drive up social media engagement, brands are spending more time in the replies. A prominent example came last year, when soda brand Olipop commented on the news of Poppi gifting influencers with vending machines as a Super Bowl campaign. Olipop replied under a […]

OpenAI has an ads manager. It’s in testing and may not launch in lockstep with the ad business itself — something the company has been at pains to stress to partners. But that’s not really the point. The point is that it exists.   Which is historically unusual. This kind of ad tech tends to arrive well

Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do

A month after Publicis Groupe told clients to pull spend from The Trade Desk, it still hasn’t told them where to put it instead. The directive — the result of an audit that surfaced transparency concerns serious enough to warrant client notification — left clients in limbo. On today’s earnings call, CEO Arthur Sadoun said they’ll stay

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.