Marketing

News Corp is scoping out the potential for a multi-licensing LLM portfolio strategy, according to sources familiar with the matter.   The media group, which struck its first licensing deal (reportedly to the tune of $250 million spread over five years) with OpenAI in May 2024, is pursuing branching out — a logical move, since AI […]

This story was first published by Digiday sibling Modern Retail. American Eagle. Rare Beauty. The RealReal. These are some of the biggest brands that have, within the past year, launched their own Substack newsletters. They’re now joined by e-commerce technology provider Shopify, which on Oct. 20 penned the first installment of its brand-new Substack newsletter, dubbed “In

Netflix has spent three years convincing advertisers it was serious about building an ads business. Now, it’s talking like one that expects to be on every major media plan – not as a novelty but as a line item with weight behind it. A big part of that push is its reach, which the streamer

Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” The post Magnite Remains Unbothered By The Trade Desk’s SSP Policies appeared first on AdExchanger.

Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We recently got a final remedy decision in the DOJ v. Google Search antitrust case and we’re in the midst of the remedies trial phase of the DOJ v. Google publisher ad tech

Lance Wolder, head of strategy and marketing, PadSquad For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been cited in decks, planning documents and strategy sessions across the industry. Even so, it rarely happens in reality. In practice, the industry focus

IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad

A survey by a UK public relations company shows despite the majority of CMOs using or trialling AI tools, half worry about data quality and integrity. A third of those surveyed worried about the potential for AI to dilute ‘the human touch’ according to a press release from the company. Yet the survey identified benefits…