Marketing

This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys. Click to play Football kicks up TV and streaming watch time Amazon’s Apple TV+ deal, Skydance’s Paramount plans, faceless creators and more Click to play When was the last time you came across an online banner […]

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, businesses need advanced technological solutions to optimise marketing efforts, improve customer experiences and generate leads effectively. Integrating custom software development into digital marketing tactics enables businesses to…

An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.

Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative to explore ways to help advertisers support legitimate news outlets and reach valuable audiences, while still keeping brands away from misinformation and disreputable sites.

For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever.