Boehringer Ingleheim’s Super Bowl ad targets Americans living with high blood pressure and diabetes.
Boehringer Ingelheim Uses the Super Bowl to Boost Public Health Awareness Read More »
Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more
For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception Read More »
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its
LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics Read More »
The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.
Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy Read More »
At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.
The Publisher Path Through AI Read More »
Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.
Maintaining brand relevancy: Here’s what the numbers say Read More »
Payment providers are moving beyond transaction processing and positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are increasingly being built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform sits within this shift, bringing funding options, spending data, and operational tools into…
Visa expands into small business tools beyond payments Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: RTB Bowl appeared first on AdExchanger.
It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be. The post Where To Begin?; Adthropic vs. AdGPT appeared first on AdExchanger.
Where To Begin?; Adthropic vs. AdGPT Read More »
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants Read More »
