The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.
Zevia doubles down on AI satire in ads starring creepy robot coworker Read More »
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior
Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms Read More »
2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode. The post The Year CTV Goes Full Funnel appeared first
The Year CTV Goes Full Funnel Read More »
The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push Read More »
Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.
Why Dove turned Reddit product feedback into a real-world campaign Read More »
A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a
Ford campaign shows brands testing longer streaming ads Read More »
It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP specialist AdQuick. The OOH market is turning to cloud-based systems to simplify sales across a range of digital and static
Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money) Read More »
The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative,
Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack Read More »
Jeff Green doubles down on OpenPath’s value; Amazon wants Perplexity to disable agentic shopping; and the creator economy takes on political fundraising. The post Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot appeared first on AdExchanger.
Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s Shopper Bot Read More »
This week’s Media Briefing dives into Axel Springer’s acquisition of The Telegraph, breaking down what assets are more valuable and how it positions the publisher for growth in the U.S. and the AI era. Layoffs at social-first publisher LADbible as it pivots to IP-growth strategy. GEO versus SEO: Here are the misconceptions. The resilience of
