Marketing

A year of painful cuts and strategic shifts has reshaped Reach’s business. Next year, the publisher wants to show it can punch back in an AI-driven market. This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions — a big departure from […]

This Black Friday and Cyber Monday, it’s more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to research products, compare brands, hunt for deals and even automate purchasing. The changes in how people shop online has caused

This story was first published by Digiday sibling Modern Retail. Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week. While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals from the year before. The bag brand

More publishers have joined the Really Simple Licensing (RSL) Collective AI licensing framework, designed to standardize how publishers tell AI systems what content they can use, and how they must pay. Arena Group, BuzzFeed, USA Today Co and Vox Media have joined the growing list of publishers supporting the framework, Digiday has learned. The RSL

The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP. Terms of the deal were not disclosed. The DOOH category is finally starting to generate its

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing vision: marketing teams asking questions in plain English and getting instant insights without SQL expertise or analyst bottlenecks. But generic AI tools often stumble when confronting the specialized

Author: Chelsie Carvajal, Billo Billo’s unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven campaigns that consistently deliver measurable engagement and sustained revenue growth. Billo has launched a sharper, more advanced service…

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.