An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.
Why Coca-Cola keeps pushing the limits of generative AI despite backlash Read More »
Lance Wolder, head of strategy and marketing, PadSquad For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been cited in decks, planning documents and strategy sessions across the industry. Even so, it rarely happens in reality. In practice, the industry focus
Recentering creative and relevance in a precision-driven industry Read More »
The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky, humorous videos.
5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social Read More »
IP addresses and postal/email addresses are a match made in … not heaven. According to a new report, IP-to-email matches are accurate about 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. Not great news for advertisers, who rely on these linkages to connect billions in digital ad
IP Address Match Rates Are a Joke – And It’s No Laughing Matter Read More »
A survey by a UK public relations company shows despite the majority of CMOs using or trialling AI tools, half worry about data quality and integrity. A third of those surveyed worried about the potential for AI to dilute ‘the human touch’ according to a press release from the company. Yet the survey identified benefits…
CMOs turn to AI to solve infinite puzzle Read More »
Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube,…
Australia moves to restrict social media access for children Read More »
Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN. The post MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters appeared first on AdExchanger.
MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters Read More »
You Down With UCP? The IAB Tech Lab isn’t going to let some agent replace it as the de facto standards-setter for online advertising. In August, the Tech Lab launched the AI Content Monetization Protocols Working Group. And yesterday it announced that LiveRamp has “donated” a framework for how AI agents communicate and recognize human
LiveRamp Donates A Protocol; Time For A Spot Check Read More »
All the will in the world won’t make an AI strategy work without clean, structured data to back it up. Immediate Media is starting there. Next year’s focus is on scrubbing and unifying data across the business, said Mario Lamaa, its managing director of data and revenue operations at the Digiday Publishing Summit Europe in
Before AI can think for Immediate Media, it needs clean data to think with Read More »
More NFL games will be broadcast by creators. After hiring four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already determining who’s next, said Ian Trombetta, its svp of social, influencer and content marketing. Related Insights Brands in Culture The NFL gives creators access to its archives for
After early success, the NFL plans more creator-led broadcasts Read More »
