Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives — become the tool they can’t work without. Though Firefly, the tech firm’s AI tool for content creation, launched three years ago, the company is now squarely focused on pulling creators under its umbrella. It just launched a […]
Adobe relies on Firefly to win over creators Read More »
Subscribe: Apple Podcasts • Spotify Netflix’s ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals via new upfront structures, expanding its ad tech and rolling out unique content opportunities. All said, Netflix is aiming to build a bigger, more
How Netflix is rewriting the streaming ad playbook Read More »
The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.
Chipotle appoints Fernando Machado as chief brand officer Read More »
The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.
Buchanan’s celebrates Latino community, culture ahead of World Cup Read More »
The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.
VaynerX’s new agency wants to help brands master the attention economy Read More »
Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.
Albertsons injects fresh retail media data into YouTube advertising Read More »
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.
IAS touts ‘linear-like’ transparency with CTV ad measurement solutions Read More »
During what many have termed a sallow period for mergers and acquisitions in the ad tech space, Pinterest’s 2026 purchase of tvScientific stood out as a highlight, and the social platform is now activating it with a CTV ad launch. Pinterest today announced that advertisers can purchase the social platform’s audiences on third-party CTV properties,
Pinterest debuts audience extension offering on CTV Read More »
If advertising on ChatGPT is going to be funded largely by search ad dollars, which some marketers are already anticipating, then Adthena wants to make sure it has the tech in place to help advertisers make that shift. Its new ChatGPT AdBridge tool does this by turning clients’ existing Google Ads accounts into ready-to-run ChatGPT
Advertisers are flying blind on ChatGPT ads — Adthena wants to change that Read More »
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready For Its CTV Debut appeared first on AdExchanger.
Pinterest Is Ready For Its CTV Debut Read More »
