The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.
Omnicom outlines new agency structure as IPG deal sharpens AI, data focus Read More »
Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.
Inside RC Cola’s comeback campaign Read More »
The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more than a decade.
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations Read More »
The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more than a decade.
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations Read More »
What really holds marketing teams back? It’s not shrinking budgets; it’s organizational silos.
Breaking down the marketing silos: The real integration challenge Read More »
The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction.
Why your agency’s state of incorporation should be a core business decision Read More »
Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically. The post Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games appeared first on AdExchanger.
Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games Read More »
YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney
CTV Is Less Transparent Than YouTube. That Should Alarm Everyone Read More »
More Better Ads For all the talk of “enshittification” on the web thanks to advertising, evidence suggests that increased ad loads don’t always repel consumers. That was the argument put forth by US District Judge James Boasberg when he dismissed the FTC’s antitrust case against Meta last month. While that argument might feel counterintuitive, there
Is Enshittification Really Such A Bad Thing?; The Android Beta Reveal Read More »
For all the gloom and doom talk about how agencies are becoming more irrelevant to the new ways marketers are going to market, there still seems to be an appetite to get into the agency game. In early November, marketing, consulting and digital talent solutions firm 24 Seven moved to acquire performance agency Markacy and
