The phrase “Google it” may not hold the same weight in the age of AI-powered search engines. Increasingly, shoppers are turning to AI platforms like Google AI Overviews, Gemini and OpenAI’s ChatGPT to discover, research and even purchase products. The shift is reshaping brand visibility. In response, marketers are testing everything from revamping frequently asked […]
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Amazon is in the midst of making a bigger push in the DSP space. In a recent pitch deck, the company made its intentions clear: It wants advertisers to see its demand-side platform as more than just a place
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit Read More »
Earlier this year, Amazon added AI-generated audio product summaries to some product pages on its app, where AI hosts summarize product details, customer reviews and other information. Now, Walmart is following suit. Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products. The company said the
Walmart adds AI-generated audio summaries to select product pages Read More »
A clear theme at last week’s Digiday Publishing Summit Europe was skepticism about agents. Executives see the upside but fully autonomous systems still feel distant. For now, many say they’re relying on more human judgement in their organizations, not less. It was a useful check on where things actually stand. The industry may be calling
Future of Marketing briefing: The agent era on training wheels Read More »
Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters.
Sociable: Documents show Meta earns billions from scam ads, Reuters reports Read More »
It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data collection practices, which include allegedly using device fingerprinting to target ads. Short-sellers accused the company of violating app store policies by extracting proprietary IDs from platforms without user consent. Meanwhile, multiple state attorneys general have
AppLovin Shrugs Off Recent Negative Headlines With A Strong Q3 And Self-Serve Rollout Read More »
Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders. The post WBD Insists Its Streaming and Studio Businesses Are Worth Acquiring appeared first on AdExchanger.
WBD Insists Its Streaming and Studio Businesses Are Worth Acquiring Read More »
A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.
Etsy spotlights importance of personalized gifting for holiday ads Read More »
More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.
Chewy ramps up creator storefronts ahead of holiday season Read More »
