Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to Deloitte.
Definition of ‘TV’ is expanding: Here’s what the numbers say Read More »
Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive forecasting and AI-powered optimisation at your fingertips? Welcome to the next generation of MMM. The Challenge Modern…
Why leading brands are moving to SaaS marketing mix modelling Read More »
The evolution of search Search is evolving faster than anyone anticipated. With the rise of generative AI and large language models (LLMs), people no longer browse through pages of results — they ask questions and expect meaningful, conversational answers. For marketers, visibility looks different now. SEO today is less about technical tweaks and more about…
The future of SEO in a machine-first world Read More »
The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began generating revenue streams from brand deals typically reserved for celebrities. As these creators migrated to social media, influencer marketing became ubiquitous and prolific (and sometimes notorious).…
The future of influencer marketing: 4 trends for 2026 and beyond Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Sticks And Stones appeared first on AdExchanger.
Comic: Sticks And Stones Read More »
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet. The post The Meta Fraud Tithe; AI Is Out-Negotiating SaaS appeared first on AdExchanger.
The Meta Fraud Tithe; AI Is Out-Negotiating SaaS Read More »
Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison. For the second quarter in a row, The Trade Desk CEO Jeff Green told analysts that Amazon isn’t a direct threat to his business. To some, that might sound even more outlandish this time round. After all, Amazon is leaning harder
The Trade Desk tries to redraw the competitive map with Amazon Read More »
Reuters is experimenting with using an AI agent to speed up its video production process. This week, Reuters hired its first AI video producer to, in part, help oversee the initiative. Typically, Reuters’ newsroom has used AI technology to accelerate its text-based workflows. But Rob Lang, newsroom AI editor at Reuters, said he saw an
Inside Reuters’ agentic AI video experiment Read More »
The Associated Press has quietly retooled for the AI era – structuring its archive so enterprise LLMs can reliably ground, cite and pay for decades of reporting. The news organization has spent the last nine to 12 months making its tens of millions of content assets across text, video, photos and audio formats, machine-readable for
AP makes its archive AI-ready to tap the enterprise RAG boom Read More »
The phrase “Google it” may not hold the same weight in the age of AI-powered search engines. Increasingly, shoppers are turning to AI platforms like Google AI Overviews, Gemini and OpenAI’s ChatGPT to discover, research and even purchase products. The shift is reshaping brand visibility. In response, marketers are testing everything from revamping frequently asked
