The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.
Expedia bets on creator-led marketing with IShowSpeed partnership Read More »
The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to
Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data Read More »
Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.
Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution Read More »
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency
A New Standard For Transparency In CTV: What Advertisers Should Expect Read More »
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.
Coors Light elongates name to celebrate World Cup goals Read More »
POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.
What’s Really Possible; The New Home Takeover Read More »
In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a
Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing Read More »
When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive. In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu, reportedly reduced the amount of ads it buys programmatically via the ad tech firm. It was that pullback that prompted The Trade Desk’s CEO,
WPP CFO says The Trade Desk operates in a smaller slice of the ad market Read More »
As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder to verify what’s real and protect their organization’s credibility in an internet flooded with AI-generated content. Fresh data shows the deepfakes are spiking. A new report from IdentifAI, a startup focused on detecting
The rise of deepfakes poses a new trust challenge for publishers Read More »
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory. Primetime for podding The FCC’s ABC license review, the NFL’s FCC charm offensive, MrBeast’s harassment lawsuit
