Marketing

America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a new store model in Chicago, where it’s begun segmenting some stores into more backroom operations and fulfillment for online orders, while high-foot traffic locations will prioritize in-person shopper engagement and on-shelf inventory availability. The company plans […]

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Nearly every ad tech company is out there promising some form of AI-powered magic. The vendor landscape is turning into a sea of sameness. So what’s worthwhile and what’s worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for

The Unilever brand will return to the Big Game for the sixth year in a row.

For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep people from leaving the results page. When users get what they need at the top of the screen, they often stop there. Studies…

Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads. The post Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify WPP has had a hell of a year.  2025 was a nod to the good, the bad and the ugly for the agency hold co. There were financial challenges, leadership changes and major reorgs, but WPP keeps circling to the left.  Continue reading this article on digiday.com. Sign up for

After months of increasingly public friction over transaction IDs (TID), request duplication, and the broader transparency rift roiling in programmatic advertising, the IAB Tech Lab is preparing to corral the industry’s most entrenched parties. The upcoming Programmatic Governance Council, debuting on Dec. 10, is being pitched as a reset point: a forum where agencies and