Marketing

In the age of synthetic social, it’s getting harder to tell the difference between AI and human-generated content. Despite the AI hype, the influx of synthetic social (and mounting backlash to so-called AI slop) isn’t resulting in more, lucrative brand deals for creators according to the five influencer agency execs Digiday spoke with for this […]

AppLovin and The Trade Desk emerged as the clear attention-grabbers in this ad tech earnings window — but for very different reasons, and with very different signals about how investors are reading the sector’s future. AppLovin stock, FTW  This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading

This story was first published by Digiday sibling Modern Retail. U.S. firms announced the most job cuts for any October in more than 20 years, fueled in part by mass layoffs at major retail companies. Employers slashed 153,074 jobs last month, up 175% from a year earlier, according to a Thursday report from global outplacement

The tone has flipped: instead of lamenting lost clicks, publishers are outlining where and how they’re building sustainable growth. That’s been a key throughline in third-quarter publisher earnings calls: People Inc. saw search traffic declines that hurt its overall digital ad revenue, but was confident its strategy to focus on AI licensing and off-platform reach

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday. The post Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack appeared first on AdExchanger.

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic areas. The post Amazon Ads Intros Location-Based Interactive Unit For Prime Video appeared first on AdExchanger.