As the US Open comes to a conclusion, the tennis tournament is teaming up with other major tennis events to keep the excitement rolling inside Roblox. It’s a demonstration of the power of gaming — and the metaverse — to build bridges across intellectual properties and their fandom. At this year’s US Open, the United States […]
Why the US Open is building a tennis metaverse inside Roblox Read More »
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges. The post How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters appeared first on AdExchanger.
How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters Read More »
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.
‘The year of implementation’: How marketers are leveraging AI on mobile Read More »
Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.
Pizza Hut turns TikTok content into real-world currency for My Box promo Read More »
NFL stars including Travis Kelce battle in a colosseum and Megan Thee Stallion remakes “We Will Rock You” in a new anthem spot.
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’ Read More »
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
How brands can maximize consumer searches in the age of generative AI Read More »
DataFeedWatch, a Cart.com company specialising in product feed operations and feed optimisation, has integrated artificial intelligence into its feed marketing engine. This innovation is significant for both the company and the industry in general. By incorporating AI into the performance of shopping campaigns, digital marketers is able to enhance the effectiveness of the methods applied…
DataFeedWatch by Cart.com introduces native AI for smarter feed management Read More »
A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty Read More »
The BBC is planning to cut up to 115 editorial and production jobs in the Nations and Regions. (Press Gazette)
BBC to Cut 115 Jobs in Nations and Regions Editorial, Production Read More »
The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.
Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers Read More »
