Marketing

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will be a legal consideration, not an afterthought or a restriction at the end of a campaign. It is an important design need that shapes how marketing…

What if programmatic’s biggest risk isn’t wasted spend, but delayed insight before budgets are gone.

See the three creative video trends shaping how filmmakers and brands build emotional connection today.

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first on AdExchanger.