This story was first published by Digiday sibiling Glossy The Converse Chuck Taylor is one of the most iconic shoes in footwear history, and yet the brand that makes it has been struggling. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
How did Nike’s embattled heritage brand Converse reach a 15-year revenue low? Read More »
People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it’s a human face, a product claim or a body that never existed? These feel
Future of Marketing Briefing: The ad industry has an AI label problem Read More »
Chad Sollis, Chief Marketing Officer, AudioEye AI has given marketers something they’ve wanted for years: speed. Landing pages that used to take weeks now take minutes, and product content scales without headcount. That’s genuinely good news, but speed has a side effect that most marketing teams haven’t fully reckoned with yet. The experiences being built
While AI is building the web faster than ever, accessibility can’t be left behind Read More »
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
Kotex displays art inspired by menstruation to confront taboos Read More »
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone Read More »
The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.
Publicis leans on Microsoft in race to lead agentic AI for marketers Read More »
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
What Is AI Automating In Ad Tech? Read More »
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.
Fever-Tree mixers celebrate mixology with first US creative platform Read More »
When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds
5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like Read More »
Comarch, one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement consultancy, today announced a partnership designed to eliminate the disconnect between technology and strategic gaps that brands need close. The collaboration brings together Comarch’s enterprise-grade loyalty management platform with Sway’s proprietary strategic methodology to offer brands a single, joined-up
