Marketing

The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campaigns that creators can opt in to as they see fit. The company has just released Quick Collabs, a feature in its platform for […]

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments. Upfront+ Nielsen’s new math, NFL’s Thanksgiving expansion and more Upfront+ Netflix hosted a pre-upfront preview presentation at its Los Angeles studio on Tuesday for a select group of brand and agency

This story was originally published on sister site, Modern Retail. Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement. In recent months, a flood of retailers have launched alcohol rebate programs, including Circle K, 7-Eleven, Speedway, Chevron/Texaco ExtraMile, Giant Eagle and EG America. Many, if not

Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added product tags and shopping links to posts using AI visual recognition. While some see value in having AI recommend products for consumers based on

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt there was “untapped potential” in the app’s approach to advertising. Fast forward to today, and MyFitnessPal has just announced the

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a

SYBO is a game developer company based in Copenhagen, and it launched Subway Surfers in 2012 as a mobile endless runner where players dodge trains and obstacles while grabbing coins. The game scored billions of downloads and built a huge following. On the other hand, Poki runs a browser gaming site with HTML5 titles that

Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For businesses that sought to boost rankings, this meant identifying valuable terms, measuring their volume, and incorporating them into content. And although several businesses still follow this method, approaches are changing steadily. With generative AI systems emerging,

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

According to a December 2025 report by PYMNTS Intelligence, “How AI Becomes the Place Consumers Start Everything” [email wall], AI is becoming a starting point for everyday activity online by consumers . The report’s authors surveyed 2,100 US adults and found that the structure of digital discovery, which begins at a search engine portal, has