This story was first published by Digiday sibling Modern Retail. This holiday season, more people are consulting ChatGPT for gift ideas or asking Google’s Gemini to find them the best Black Friday deals. And naturally, the brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. […]
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions Read More »
Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have. Which is why Digiday has charted how the creator economy is expected to expand in 2026, including revenue, the types of creators brands are planning to work
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026 Read More »
The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.
Skims ventures into live entertainment with shoppable TikTok livestream Read More »
The Clorox-owned brand teamed with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’ Read More »
Recent industry research shows a change in how Generation Z discovers and purchases technology products. Many Gen Z buyers rely on creators, seen as ‘real’ people producing honest reviews and real-world demos. So how should brand owners adapt marketing, operations, and measurement methods when trust has moved from institutional branding to individual creators and community?…
Gen Z’s switch to trusting creators reshapes consumer martech Read More »
The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.
Subway promotes revived Sub Club loyalty program in alliterative ads Read More »
As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.
Consumers in 2026 will be full of paradoxes, predicts Dentsu Read More »
We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality
New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive Read More »
Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and
App Installs Aren’t Enough: Why Marketers Need Life Cycle Measurement In The AI Era Read More »
The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is college students. Teddy Solomon and Ashton Cofer dropped out of Stanford to focus full-time on Fizz, an (optionally) anonymous social media platform they co-founded in 2021
