Marketing

The rise of the “agentic era” of the digital media industry has prompted many to pose existential questions about ad tech companies, with experts arguing that they must evolve or die. As a result, many are attempting to redefine themselves. In part, this is because demand-side and supply-side platforms are converging, a trend compounded by […]

This story was first published by Digiday sibling ModernRetail Retailers and brands are quickly launching shopping apps within ChatGPT and Claude. But whether or not shoppers will embrace them at a rapid pace remains to be seen. In October, OpenAI launched ChatGPT apps, where users can connect apps like Expedia, Spotify or Zillow. Once adding the

Subscribe: Apple Podcasts • Spotify Talk about a blast from the past. The phrase “brandformance” is becoming popular across the ad industry again as marketers push to once again marry brand and performance marketing. Call it a performance marketing correction. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement. On Monday, the FTC filed a proposed order in the US District Court for the District of Idaho that would bar Kochava and its data‑broker subsidiary, Collective Data

Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by the end of Q3. The post Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs appeared first on AdExchanger.

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett appeared first on AdExchanger.