Marketing

Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected… […]

Connected TV advertising is thriving, but the foundation below it is starting to crack. Publishers produce the content that makes streaming valuable, yet they carry the heaviest burden and earn the smallest share. Meanwhile, OEMs and streamers have tightened control of distribution and data. What began as a basic imbalance between supply and demand has

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise. The post A Kick In The Back Over Kickbacks; The New Jolta Media appeared first on AdExchanger.

Job cuts made at Brandtech group media agency Jellyfish may be the latest symptom of a contracting advertising and marketing job market. The company cut as many as 50 roles at the end of October, following a slowdown in client spending, Digiday has learned. “Our existing clients were spending less money, some of those were

This week’s Media Briefing looks at publishers spending more to win back readers as search referrals slip and AI eats clicks, leaning on ads, arbitrage and AI-boosted marketing to stay visible. Some publishers worry the free traffic era is diminishing, so they’re turning to paid audience acquisition tactics to keep audiences coming Axel Springer CEO

This article was first published by Digiday sibling Modern Retail In the last few years, affiliate marketing has become more competitive, causing brands to get more creative in their quests for influencers their competitors may not have already tapped. In turn, unexpected pairings are emerging: Mattress brands are teaming up with athletes and apparel brands

Mark Carlson, CEO, SimpleFeed With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” How do publishers reach viewers, build brand recognition and generate revenue? Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of