The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.
How Hershey remade its iconic holiday ad as an interactive experience Read More »
Meta has finally entered the AI content licensing fray. The platform has secured seven, multi-year AI content licensing deals with publishers, including CNN, Fox News, People Inc., USA Today Co., to incorporate their content into its large language model (LLM), Llama. In the coming days, new and archival content from across People Inc.’s household brand
Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more Read More »
Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.
Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in Read More »
Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday this week, Criteo debuted some new
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs Read More »
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas. The post The Incredibly High Stakes Of Black Friday appeared first on AdExchanger.
The Incredibly High Stakes Of Black Friday Read More »
Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for
Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold Actually appeared first on AdExchanger.
Comic: Resold Actually Read More »
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive. The post A Meta Success; From Paradise To Ad Placements appeared first on AdExchanger.
A Meta Success; From Paradise To Ad Placements Read More »
Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on Nov. 19. For a moment, the European Union’s attempt at a legislative spring clean for Europe’s digital rulebook dangled a few carrots of hope by signaling it might finally simplify Europe’s tangled maze of data privacy rules. Related Insights Member
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off Read More »
