The play “Data” sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending appeared first on AdExchanger.
Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop Pretending Read More »
Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.
How CTV advertising prepped for next-gen reinvention at NewFronts Read More »
As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function and via Suggested Places.
Apple rolls out ads for Maps as advertising revenue grows Read More »
The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.
TikTok pitches advertisers on bold new chapter under US joint venture Read More »
Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by
AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials Read More »
The pace of marketing is starting to look less like a fixed calendar and more like a live system shaped by culture and social media, where trends can spread in hours and fade just as quickly. The speed of online attention is a key driver behind this shift. That shift is pushing large consumer brands
Unilever adjusts marketing to respond faster to consumer trends Read More »
Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life
AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage Read More »
Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it. Most notably, Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an
The ‘C’ In CTV Is For Cart; Held To Account Read More »
A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions between their business interests and those of their clients. For media consultant Nick Manning, a former CEO of OMD U.K. and chief strategy officer
This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report. Measuring the universe Meta’s creator courtship, Disney’s runaway “Bachelorette” and more Measuring the universe What’s with all the hubbub over Nielsen’s delayed The Gauge TV viewership report
