Marketing

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For […]

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI.  Today, Google’s AI Max is moving out of beta. With that, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI

The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a

Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.  Despite the addition of the Global Privacy Control (GPC) system, which informs websites when a user has opted out of data collection for certain purposes, the audit observed Google honoring that

Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, as it looks to offset zero-click traffic declines and content discovery challenges. There’s a sense of urgency to the strategy. In Q1 2026, Forbes’ site traffic was down 37 percent year over year, according

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements. AI-generated product placement DOJ’s NFL investigation, Paramount-WBD’s industry opposition and more AI-generated product placement Earlier this month, a group of AI researchers, including several Netflix employees, unveiled

This story was first published by Digiday sibling Modern Retail. In their quest to drive up social media engagement, brands are spending more time in the replies. A prominent example came last year, when soda brand Olipop commented on the news of Poppi gifting influencers with vending machines as a Super Bowl campaign. Olipop replied under a