A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.
Unilever changes its brand discovery calculus with Google Cloud AI pact Read More »
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis identified as top leaders influencing the video advertising landscape. The post TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 appeared first on
TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 Read More »
The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres Read More »
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.
PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans Read More »
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,”
Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers Read More »
Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.
The new rules of social discovery and distribution Read More »
At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk. The post How To Dominate March Madness With Show-Level Data appeared first on AdExchanger.
How To Dominate March Madness With Show-Level Data Read More »
Twitch gets into pause ads; CEOs would love to stop talking about AI agents; and so would brands and publishers, actually! The post The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks appeared first on AdExchanger.
The Unstoppable Pause Unit; Future Agents Crush Present-Day Stocks Read More »
The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began. Liftoff Mobile’s decision to postpone its planned initial public offering on the Nasdaq crystallized a shift in Wall Street’s mindset: it won’t reward growth at any cost, particularly when it comes with heavy AI investment. Related
Ad Tech Briefing: A mid-term report card Read More »
Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect. On one side, there’s the Ad Context Protocol, which aims to create new
AdCP vs. IAB Tech Lab: Inside programmatic advertising’s agentic AI standards showdown Read More »
