GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands understand how they appear in “zero-click” AI-driven search. These tools are hard to resist. What brand doesn’t want to know what LLMs are saying about it? But, as Digiday reports, the agencies that offer them are beset […]
AI Search Tools Face Monetization Crunch; And So Does Kids Content Read More »
As AI reshapes the workplace, managers face an epic decision: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness. Diana Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap and creating pathways for non-traditional candidates. In
The eulogies for WPP keep getting drafted, yet the holding company refuses to play along. That’s the subtext running through a wave of conspicuously aligned LinkedIn posts in recent weeks, each one offering a reminder that the onetime market leader is still very much in the game. “There’s been a lot of negativity around WPP,”
As would-be buyers and critics circle, WPP’s siege mentality deepens Read More »
This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation. Currency exchange Starz’s A+E interest, Apple’s MLS deal, NBCU’s ESPN and more Currency exchange Search has been such a money magnet for advertisers, in no small
Future of TV Briefing: The creator economy needs a new currency for brand deals Read More »
Trust remains the fault line running through Amazon’s ad ambitions. It has been there from the start. Marketers learned early that partnering with Amazon meant buying media from a company that not only set the marketplace’s rules but also stocked the shelves and sold competing products. The tradeoff was efficiency. The tension never disappeared. In
An anatomy of the trust fault line running through Amazon’s ad ambitions Read More »
Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its business around. This year has been “an inflection point” for the Mars-owned snack brand, as Osher Hoberman, CMO at Kind North America, puts it. Kind has been struggling to capture Gen Z’s attention and
Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media planning and buying operations. Tinuiti is categorizing and collating prompts used by consumers, mapping them to audience personas and intent, Using
Media agencies use AI search insights to predict what audiences want Read More »
The biggest sports tentpoles, from the Super Bowl to the Olympics, have become the closest thing platforms have to guaranteed windfalls. Everyone circles the same moments, intent on wringing as much commercial upside from a captive global audience. Against that backdrop, X is angling for an early edge heading into next year’s FIFA World Cup.
Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers are still only dipping a toe. And that’s been the case for years. “It’s been quite a long time that ad spend in gaming isn’t commensurate with time spent in gaming,” says Gabrielle Heyman, Zynga’s
It’s Game Over For Outdated Gamer Stereotypes Read More »
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access to bidstream data. Google screwed over every vendor that committed time and energy to the Chrome Privacy Sandbox. The Trade Desk is throwing its weight around. Prebid and The IAB Tech Lab are
Wall Street Wants To Know What The Programmatic Drama Is About Read More »
