Marketing

The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, uneven merging of responsibilities. What used to be two distinct tracks — one focused on brand storytelling, the other on message discipline is increasingly a shared lane. In some companies, the shift is formal: a single exec […]

What if you could test a new product idea and get your audience’s reaction before launching, without bothering real people? Well, now you can, with synthetic audiences.  The process involves taking a publisher or brand’s audience dataset and using AI to create a copy of those audience behavior patterns to use for market research.  Continue

The European Commission is set to unveil its Digital Omnibus package on Nov. 19, a sprawling reform effort pitched as a clean-up of Europe’s digital regulatory landscape. However, leaked drafts and consultations suggest the package may go far beyond tidying up. The Omnibus appears poised to amend core sections of the EU’s General Data Protection

The back-and-forth over whether Publicis Group and IPG were both buying and selling ads for Paramount shows how contentious the practice remains, even as the holdcos try to normalize it. The spark came last week on Paramount Skydance Corporation’s first earnings call under David Ellison’s new regime, when president Jeff Shell sketched out the company’s

Media buyers tend to wince when LinkedIn comes up. The platform’s ad prices have climbed steadily this year, pushing into levels that make even seasoned planners pause. Inside LinkedIn, the view is different. A senior executive there framed the premium as the cost of access to what the company sees as one of the strongest

Subscribe: Apple Podcasts • Spotify The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed. That’s especially true for an automated ad market that still struggles with an opaque supply chain. Which is where Ad Context Protocol (AdCP) is meant to come in. AdCP is one of multiple

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t reinvent contextual targeting; it simply replaced one keyword with a cluster. Keywords were once the best we had. Now, keyword-based targeting is fundamentally inaccurate – and it’s time we admit it. In English-speaking