Marketing

Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily […]

Nico Greco, Chief Revenue Officer, North America, Channel Factory The discussion around brand safety and suitability has matured. The first phase focused almost entirely on safety: avoiding harmful or illegal content. That defensive posture was necessary but limited. The second phase shifted to suitability, which is about contextual relevance. The industry is now entering a

These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize their engagement. Kelly Andresen, the former president of national sales at USA Today, recently jumped to the ad tech side. Since September, she’s served as EVP of demand sales for publisher monetization platform OpenWeb. OpenWeb specializes

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it that item isn’t carried by the store any given person is browsing. For example, someone buying home supplies from a Shopify merchant’s site might search for

The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create custom versions. “Your Personal Podcast” is available to registered users on the Post’s mobile app, starting today. The goal behind the AI-powered podcast is to give The Post’s audience more ways to access

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a minute?  For a short window in the early 2010s, it was everywhere – until it was gone. Now, it’s mostly remembered as one of those “What were we doing?” internet moments. And don’t get me started

At What Cost? You probably don’t need to be told that grocery prices have skyrocketed since the pandemic – up 25% in five years. But the bad news only continues: Retailers are seeing how far they can push the envelope on dynamic pricing. Instacart has been experimenting with selling the same product from the same