Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided climate.
CMOs see support for brand building fade while ROI scrutiny rises: NIQ Read More »
Craig Chinn, svp of advertising sales, Americas, TiVo Advertisers know better. And yet, they can’t resist the nostalgic temptation to view CTV simply as linear TV, albeit with faster, bigger distribution pipes. Nearly half of viewers power on their televisions without knowing what they’ll watch. This moment of openness represents valuable real estate in modern
Why CTV’s evolution has made the home screen the place where discovery meets intent Read More »
Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.
How Unilever is pushing sports marketing beyond broadcast convention Read More »
With the launch on Wednesday of Uproxx TV, Jarret Myer wants his brand to take the same step forward that YouTube did by moving beyond mobile and desktop viewing and into the living room. The post Uproxx Takes Aim At CTV With The Launch Of A New TV Unit appeared first on AdExchanger.
Uproxx Takes Aim At CTV With The Launch Of A New TV Unit Read More »
The cohort’s allegiance to social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
How Gen Z is reshaping holiday marketing — and what brands can do about it Read More »
Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas. The post Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product appeared first on AdExchanger.
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product Read More »
AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can collect but how well that data reflects reality. In this new era, success depends on data that is accurate, fresh, consented and interoperable – principles that ensure AI models learn from accuracy. Let’s define
The Future Of AI Depends On Good Data Read More »
Gen Z is the most likely to shop physical stores this season, at a rate of 91%, according to new data from Mastercard.
Value tops shoppers’ wish lists this holiday season in new survey Read More »
Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in…
Retailers turn to generative AI for smoother store operations Read More »
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new technologies offer. This creates enormous risks for enterprise marketers who regularly base multimillion-dollar decisions on such models. The hard truth is
