Marketing

It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of going anywhere. Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart (ATC) rates.  And just like last-click attribution, it’s a metric not fit for consumption. It also highlights the real […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform. But then rates dropped from

X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. But in typical X fashion, it went completely off-script. There was no press release from corporate comms, no statement on social media. Instead, they announced the lawsuit against the Global

In 2024, publishers look for revenue opportunities anywhere they can and two of the most prominent vendors for incremental ad revenue — Outbrain and Teads — announced last week that the former was acquiring the latter in a $1 billion deal. While unexpected at first, two publishers said in the days following the announcement that

A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. So, what’s the next step? First up, the jury’s still out on what consequences Google could face. These could range from forcing Google to overhaul its business practices to possibly breaking up the company entirely. Not

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry. The future of TV, defined Netflix’s new ad prices, MrBeast’s game gone wrong, Nvidia’s YouTube scraping and more The future of TV, defined Welcome to the third edition

Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity. His company filed the federal lawsuit today against the Global Alliance for Responsible Media (GARM), targeting its members CVS Health, Mars, Orsted, Unilever, and the trade body behind it,

“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.

News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can