What really happens when AI agents are enlisted to negotiate ad deals? To find out, I created an interactive game that has actual Gemini-powered AI agents represent buyers and sellers in an advertising deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test out the game. If you want to play the […]
What happens when agency execs negotiate against AI agents Read More »
Creator agency Reign Maker Group and Hollywood talent agency Paradigm announced a series of joint signings, underscoring how representation models are evolving as agencies seek to diversify both their talent rosters and revenue streams. The agencies, which kicked off a partnership in October, just jointly signed three multi-hyphenates: Reza Jackson, reality star and fashion influencer;
Joint signings highlight growing convergence between creator and Hollywood agencies Read More »
This story was first published by Digiday sibling Modern Retail. Change is afoot at one of the world’s largest e-commerce companies as it shifts its business model to adapt to the agentic AI era. During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations. For the fiscal quarter ending
The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like kabuki theater, with larger-than-life protestations and apparent action, but little substance behind what’s being expressed. That’s been a bugaboo for
The creator economy had been waiting for a moment like this. For years, influencer marketing had occupied an awkward position on media plans – big enough to matter, not established enough to defend. The measurement was patchy. The contracts were informal. The boardroom case was hard to make. Then in March 2025, Fernando Fernández walked
To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
Sprite reasserts cultural bona fides with global platform, brand refresh Read More »
New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI,
The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.
How Coca-Cola embraces a challenger mindset to market Mr. Pibb Read More »
If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that force advertisers to compromise on cost, transparency or execution. With traditional DIO, buyers negotiate directly with
Beyond Programmatic: A New Model For Buying Premium CTV Inventory Read More »
In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.
Hispanic consumers and mobile in-game ads: Here’s what the numbers say Read More »
