What works structurally for an individual creator doesn’t automatically translate into a scalable media company, and more founders may be running into that reality. Late last month, reports emerged that Unwell Network, the media company founded by “Call Her Daddy” mega creator Alex Cooper, faced high employee turnover because of an allegedly dramatic and frenzied […]
This week’s Media Briefing will examine how AI licensing revenue is starting to emerge as a meaningful growth driver for publishers this year, even as traffic declines continue to put pressure on some advertising businesses. Licensing lifts publishers in Q1 James Murdoch eyes Vox Media assets, newsrooms are using the World Cup to test editorial
On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not appeared first on AdExchanger.
Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not Read More »
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But
Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes Read More »
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, and streaming revenue overall was up 13%. ESPN ad revenue was down 2% year over year, although subscription and
Disney’s New CEO Is Focused Two E’s: Engagement And ESPN Read More »
The buzz around Criteo’s groundbreaking partnership with OpenAI was palpable during the ad tech company’s first-quarter earnings call earlier today, but an earlier-tipped lag in retail media spend, plus slowed performance media spend, impacted its revenue during the quarter. Despite Criteo’s leadership assuring the markets that it would return to growth by the end of
People Inc. is making “who needs Google?” an entire business philosophy. The company – still technically IAC, though it’s rebranding to People Inc. – is undergoing a major reorganization. The company has spent the past few years revamping its structure to be less dependent on search and social platforms, senior executive and chairman Barry Diller
People Inc. Looks Inward For Growth As Its Search Traffic Downsizes Read More »
The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the beginning. Ninety percent of new users stop using an app after seven days, eMarketer warns. How do we turn those installs into sustained engagement? We need
From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing Read More »
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
Target’s digital chief breaks down the retailer’s creator overhaul Read More »
The CTV ecosystem has spent the last two years insisting that the antidote to complexity is “direct supply.” Buyers are told that if they transact closer to the source, they will regain transparency, control and efficiency. Publishers are told that eliminating hops will restore the value of their environments. Most CTV impressions flow through distribution
