Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax. Emma Stone for Squarespace. Odd-couple pairings between celebrity talent and consumer brands aren’t a novelty for Super Bowl ads, but the sheer number of brands relying on a famous face to help them cut through with viewers at home this year was notable. […]
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think Read More »
This week’s Media Briefing examines how Amazon is the latest tech giant trying to turn the problem of AI scraping publishers’ content for free into a structured marketplace — if it can get LLMs to pay up. Amazon joins Microsoft in race to build AI content marketplaces European news publishers file complaint against Google for
Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying
Criteo Says Its Bullish On The Future, But The Market’s All Bears Read More »
The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and
Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness Read More »
Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.
Target to test contextual ads in ChatGPT, including through Roundel Read More »
Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question
Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat Read More »
Marketing Dive readers and adland experts assess five of the most talked about big game ads.
Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious Read More »
AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The…
Marketers struggle to predict AI’s methods for B2B purchase choice Read More »
Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting appeared first on AdExchanger.
How GEO Startup Evertune Found Its Way Back To Programmatic Targeting Read More »
The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”
Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’ Read More »
