Marketing

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers, that means CTV is the ideal launch point for campaigns, delivering high-impact engagement on the biggest screen in the home, while using omnichannel

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: AI-TA? appeared first on AdExchanger.

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators. The post Isn’t It Gross; API, A Pain In … appeared first on AdExchanger.

With its latest slew of updates, Beehiiv is pushing beyond a newsletter hosting platform and positioning itself as a place where creators can build full websites, sell digital products, integrate podcasts and YouTube feeds and research audience analytics. Creators have largely welcomed the new set of business tools, revealed on Thursday (Nov. 13). Four creators

This story was first published by Digiday sibling ModernRetail President Trump touted in the Oval Office last Thursday that Walmart’s Thanksgiving meal would cost 25% less this year than it did last year under the Biden administration. “They just came out with a very powerful statement,” Trump said, later repeating the claim on his Truth Social

Back in June, Patrick Hann, the ad tech manager at the IAB U.K., was walking a room of ad ops execs through the basics of agentic AI. When he asked who had even heard the term, only about 20% raised their hands. That number would look very different now. The acceleration since that meeting has

Forbes has launched an AI-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie. The publisher began rolling out the dynamic paywall to 20 percent of its audience on Oct. 17, and launched it today (Nov. 14) to the entire Forbes audience.  The move is part of Forbes’ broader

This holiday season, awareness and brand dollars are likely at the top of Google’s wishlist — at least that’s what it seems based on Google’s communication with ad partners as of late. For the past six months, the tech behemoth has increasingly recommended spend on non-search, upper funnel channels like YouTube, display and discovery ads, according