Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong. The post Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping appeared first on AdExchanger.
Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping Read More »
Next year, tracking AI search visibility may get a little easier for publishers. Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of analytics and monitoring tools to know how, when and why they’re being mentioned across platforms and AI products. Tech companies aren’t willing
This story was first published by Digiday sibling Modern Retail. It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transactions on Cyber Monday. It was also the brands and fintech companies that pushed the services front and center. Continue reading this article on digiday.com. Sign up
New partnerships, marketing fuel BNPL’s holiday surge Read More »
“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean? Well, at the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency
Programmatic agency execs speak out on CTV transparency Read More »
AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop Mediassociates have already begun using agents in an advisory capacity; they’ve developed programs that can make audience-segment suggestions based on client
Media agencies test AI planning agents, while edging toward buying tools Read More »
As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations. Look no further than MMA, which started out as the Mobile Marketing Association during the decade that was “the year of mobile!” – then subtly became the “modern marketing association” – and is now simply
Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission Read More »
The direct-to-consumer cookware company HexClad was founded in 2016, and celebrity chef, Gordon Ramsay, joined as investor-ambassador in 2021. HexClad surfed a huge wave of new business 2020 and 2021, as many people began cooking more at home. By 2023, the company had matured to the point that execs decided “we really need to own
Why HexClad Sees The Data And The Value From Producing All Its Own Content Read More »
This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities.
Pinterest expands into CTV advertising with TvScientific acquisition Read More »
Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.
Will 2026 be more volatile for marketing? Here’s what the numbers say Read More »
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business. The post Warner Bros., Netflix, Paramount: The CTV Chessboard appeared first on AdExchanger.
Warner Bros., Netflix, Paramount: The CTV Chessboard Read More »
