Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s early days, but marketers quoted Digiday a range of prices. Ad agency Jellyfish is currently onboarding its first client into […]
‘Everything is coming down’: ChatGPT ads are getting cheaper Read More »
The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week. The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover
This story was first published by Digiday sibling Modern Retail. As Puma looks to return to growth, it’s also embracing the latest technology. The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs and Web3 programs. Most recently, on April 13, Puma debuted a new AI-powered
Bauer Media Group, the entity behind titles such as Closer, Empire, Grazia and Heat, announced a company-wide restructuring this week, including significant job cuts, with sources indicating it could affect up to 30% of its publishing staff. The developments came to light when the Europe-based publisher addressed staff internally earlier this week, during which leadership
Bauer Media Group slashes publishing headcount in company-wide restructure Read More »
For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand. When Smuckers went looking for a new CMO earlier this year, it didn’t reach for a performance marketer. It hired Katie Williams, the former U.S. CMO of Haleon, a
Future of Marketing Briefing: Why brand builders are back in fashion Read More »
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery appeared first on AdExchanger.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery Read More »
In honor of the franchise’s 30 years, the retailer is working with a variety of content creators in a social-first campaign.
Target puts creators at forefront of Pokémon anniversary campaign Read More »
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
Axe rolls out World Cup date experience with TikTok sweepstakes Read More »
Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.
Google brings AI Max for Search out of beta, will deprecate legacy tools Read More »
Timed to the upfront season, Paramount announced it’s merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports. The post Paramount’s Upfront Pitch Is About Three Things appeared first on AdExchanger.
Paramount’s Upfront Pitch Is About Three Things Read More »
