Marketing

The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well

This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the

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Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout

Uber Ads is having a good run. For a two-year-old venture, Uber’s ad business is expected to reach its $1 billion revenue goal this year, based on its run rate, according to the company’s Q2 earnings report released earlier this week.  Google’s left turn on its third-party deprecation plan, now leaving users to decide if

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Amid uncertainties, Silicon Alley’s leading lights collectively shrug at Google’s cookie news on earnings calls

Google Chrome’s announcement that it would significantly alter its previous plan for depreciating support for third-party cookies, the very lifeblood of online advertising, upended the narrative of the ad tech sector in the last three weeks. Amid the subsequent handwringing and efforts to maintain calm came the latest bout of earnings disclosures, the sector’s leading

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Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends

Speed is of the essence for modern agencies in a world where AI and social trends move faster than ever. Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” said Megan Jones, chief media officer at Publicis-owned Digitas. It’s about

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New Adalytics report raises new questions about use of AI systems for brand safety

A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems. The latest report from the digital watchdog, released today, claims to have found hundreds of brands appearing next to unsafe content on user-generated content (UGC) websites such as Fandom wiki pages and other websites. Many

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