A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.
Gap ties viral marketing to retail results as Gen Z relevance rises Read More »
Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research.
The CMO-CFO relationship: Here’s what the numbers say Read More »
Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite podcast keeps you company during your commute. Your to-go playlist helps you get in the zone at the gym.
Closing The Sound Gap: Why Audio Deserves A Bigger Place In The Omnichannel Mix Read More »
Every marketer today feels the pressure to do more with less: more reach, more conversions, more loyalty, all with tighter budgets and increasingly distracted consumers. But beneath the noise of channels and performance dashboards lies a systemic issue shaping the future of digital: accessibility. And most brands are still overlooking it. At AccessiWay, we recently…
New markets, new customers: why digital accessibility is now a growth strategy Read More »
Creator content isn’t a side tactic anymore. It’s the connective tissue of modern marketing. Audiences have little patience for campaigns that feel manufactured; they want human voices, cultural signals, and ideas that show up wherever they spend their time. That’s why at Goat we argue that human content shouldn’t sit on the edges of the…
Influence everywhere, all at once Read More »
Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core lever for growth, acquisition, and measurable performance. The reason is simple. Platforms like Meta and TikTok continue to reward creator-driven content, but brands need a scalable way to turn those creator assets into…
How performance teams are taking over influencer marketing in 2025 Read More »
Short-form video isn’t just trending, it’s reshaping how we consume content. It’s how we keep up with culture, news, creators, brands, and those satisfying “day in the life” edits. But while it’s easy to assume that short-form video performs well everywhere, the truth is more nuanced. So, we ran the numbers. In our 2025 State…
Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP. The post The Shifting Dollars Flowing Through Programmatic Pipes appeared first on AdExchanger.
The Shifting Dollars Flowing Through Programmatic Pipes Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Christmas Creep appeared first on AdExchanger.
Comic: Christmas Creep Read More »
InstaGrand Wizards? Looks like X isn’t the only social media platform with a Hitler problem. Instagram is also becoming a home for AI- and user-generated content that features hate speech, antisemitic rhetoric and Holocaust denialism, reports Fortune. Much of this content receives millions of views and hundreds of thousands of likes and frequently appears against
From Creators To Haters; BidSwitch Says ‘No More Free Scrapes’ Read More »
