At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.
TikTok looks beyond brand discovery with travel booking and more Read More »
LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has plans to launch events featuring creators in the second half of 2026, with a longer-term ambition to host as many as 4,000
LinkedIn plans paid-for events to court the creator economy Read More »
At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.
Netflix flexes new capabilities as ad biz doubles geographic reach Read More »
The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.
Miller Lite puts 12-pack in soccer ball as part of World Cup campaign Read More »
David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.
Svedka’s senior brand director on the vodka’s future-forward marketing Read More »
Data and technology company, Experian, is set to expand access to its financial education and consumer-first AI strategy to younger consumers by integrating into Snapchat’s AI sponsored Snaps ads. The company hopes its AI-powered credit and personal finance information will help Snapchat users understand the complexities of finances through conversations with an LLM. Rather than
Gen AI sponsored Snaps offer financial education to Gen Z Read More »
OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to
OpenAI makes ChatGPT ads easier for ecommerce brands Read More »
Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many
CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies Read More »
Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video. Kym Nicholas, who leads
Bloomberg Wants Contextual Targeting To Work In Live Video Read More »
ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and suitability. It’s a real inflection point for advertising. Impressions, searches and even transactions that once traveled through websites will increasingly
The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control Read More »
