Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether. The tech company is pitching a new agency team to independent agencies, according to three agency execs who are familiar with the situation. Dubbed the “Agency Growth Collective”, the move is framed as a way for […]
As it ramps up push to fund AI bets, Meta makes a new play for agencies Read More »
The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own internal documents into the public record for the first time — have added significant texture to both sides of a case that initial headlines
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.
Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.
Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead. Read More »
Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor Tower data.
Microdrama apps stand out on mobile: Here’s what the numbers say Read More »
Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what…
Unilever partners with Google Cloud to expand AI use in marketing and commerce Read More »
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
Loyal customers think brands place more value on new shoppers, survey finds Read More »
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.
One Chatbot’s Journey To Introducing Ads That Don’t Suck Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Conversion Optimization appeared first on AdExchanger.
Comic: Conversion Optimization Read More »
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.
The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI Read More »
