Marketing

Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity is early and fragmented, with adopters spread out across traditional financial institutions, the crypto world, and investment firms, but it’s given rise

Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. In response, few businesses in this sector have stood still. They’ve chosen to merge, acquire — or in the case of Dentsu, cast loose — to keep moving forward. The likely destination?

In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check. The latest pitch deck for Amazon DSP — the tech platform’s programmatic buying platform — makes that case plain. This is a member-exclusive article from Digiday. Continue reading it on digiday.com

This story was originally published on sister site, Modern Retail. Amazon has eclipsed Walmart in annual revenue for the first time ever. Amazon said earlier this month that it brought in $716.9 billion in revenue for 2025. That beat Walmart’s sales last year, which came in at $713.2 billion, the company reported on Thursday. Continue reading

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)

It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after its quite positive financial results. However, its results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%,

I’ve been thinking a lot about the RFI issued by US Immigration and Customers Enforcement in late January. ICE is asking data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spells it out: “The Government is seeking to understand the current