The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign Read More »
Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.
Adobe expands agency partnerships as part of agentic AI platform debut Read More »
Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.
Creator marketing now a ‘core media channel’ while search slows: IAB Read More »
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers appeared first on AdExchanger.
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers Read More »
If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping
Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits Read More »
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by
What Happens When The Attribution Cartel Meets Advertising’s Halo Effect? Read More »
OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech. The post Prompt For More Ads; Who Advertises The Advertisers? appeared first on AdExchanger.
Prompt For More Ads; Who Advertises The Advertisers? Read More »
I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at -1.36% year to date, after years of upward growth.) But the reason it merits being covered is because somehow, for
Between the war in the Middle East’s potential impact on ad spending and the rapid integration of AI tools across workflows, agencies have a lot on their minds in 2026. Overall, agencies’ top concerns this year are client spending and the effects of AI. Thirty-eight percent of agency professionals anticipated that the biggest challenge the
