Marketing

Card-not-present (CNP) fraud is a massive problem for businesses all over the world, happening when a payment is made without the physical card being presented to the merchant. Neither the card nor the cardholder is in front of the seller at the time of purchase making it a relatively safe way for fraudsters to try… […]

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers. Among ecommerce brand marketers and social media ad agency buyers and consultants, the 2017 and 2018 holiday seasons are spoken

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel? The post Trying To Make Kokai Happen; EU Readies GDPR Changes appeared first on AdExchanger.

Interactive and shoppable ads are becoming a common sight on TV screens. And they’re likely to feature a bigger variety of brands in the future as the ad formats arms race, alongside other efforts to lure small business advertisers, between streamers and platforms heats up. CTV providers have been leaning hard on such formats in

Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies. According to a study from consultancies Lions & Tigers and Read the Room Advisors based on responses from more than 500 workforce decision-makers, 97% say losing access to blended teams would disrupt their ability to meet business goals,

This story was originally reported on sister site, Modern Retail. When economist Tyler Cowen sat down with OpenAI CEO Sam Altman for a fireside chat during a four-day conference in Berkeley, California last month, the conversation eventually turned to the ChatGPT maker’s buzzy new deal with America’s biggest retailer: With OpenAI now letting Walmart shoppers

The debate over AI slop has had a dizzying run over the last week or so.  Disney kicked things off by announcing that Disney+ subscribers will soon be able to spin up their own content using its characters. A former video game studio head chimed in to note that younger audiences are already using this

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. And a judge will decide the fate of Google’s sell-side ad tech business. On Friday, both sides presented their closing arguments and fielded final questions from Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia. Even she can’t believe