Marketing

AI chatbots have upended how people search online, creating a zero-click environment and reducing traffic to traditional search results. Publishers have taken the brunt of it, seeing dips in traffic to news coverage. Marketers too, however, are feeling the effects of lower site traffic, creating less first-party data and fewer opportunities to retarget shoppers, according […]

Subscribe: Apple Podcasts • Spotify This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion.  In August, the tech behemoth scooped up Instacart’s former CEO Fidji Simo as its new CEO of Applications. Then

“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.

New data in Pew Research Center’s 2025 survey reveals how Americans use online platforms, how these patterns are shifting, and what this means for brands aiming to strengthen digital engagement. Use behaviours varying sharply by age, gender, race and ethnicity, education, and political affiliation, so marketing decision makers should adapt their strategies to match the…

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s working. Creative is more personalized, targeting is sharper and optimization happens in real time. AI has proven remarkably effective at identifying patterns, predicting outcomes and driving gains across key metrics. Yet many marketers are still

Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.