The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
Pizza Hut shifts loyalty program toward experience and exclusivity Read More »
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels Read More »
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.
How Nestlé’s US CMO keeps tabs on changing consumer tastes Read More »
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
How AI Is making ad creative faster — and more fair Read More »
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing
Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences Read More »
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not
Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise Read More »
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.
Agents Play Nice, Ad Tech Does Not; The Cool Kids Click Read More »
The Financial Times is rolling out “The Story of Money,” a history‑of‑finance series produced natively as a vodcast on YouTube and a podcast on major audio platforms. By pairing star journalists with a narrow, subject‑specific franchise and a standalone YouTube channel, the publisher plans to deepen parasocial relationships off‑platform and turn market‑curious history buffs into
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy? Identity check The agentic upfront, YouTube’s new NFL package and more Identity check The Coalition of Innovative Media Measurement
The creator economy’s massive growth has led to a rise in IRL creator events as brands look for more ways to reach their large, hyper-engaged fanbases. But these events are no longer just brand activations; they’re becoming a key part of how creators build and position their own brands. Whether they’re putting on massive stadium
Vibes over metrics: Why more creators are holding IRL events to own their audience Read More »
