Marketing

Brand spending on social video is accelerating rapidly. One contributing factor could be the practice of amplifying influencer video content on platforms like Instagram, TikTok and YouTube. Once an overlooked methodology that saw marketers use small budgets to top up reach on organic creator posts, amplification is now an essential element of influencer campaign planning. […]

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news. For now, the subscription publisher is experimenting with agent‑readable versions of content that already sits outside its paywall — chiefly marketing copy and B2B sales material — and restructuring those surfaces for

The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with.  The ad tech company is currently talking to agency execs about its new agentic capabilities, which it calls Koa Agents, that automate significant

Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out “Pink Pony Club” during YouTube’s Brandcast — don’t worry; we’ve got you covered. The post We Went To Eight Upfronts This Week. Here’s What We Learned appeared first on AdExchanger.

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.

Just 14% of social media professionals feel their organization is able to use social data properly.

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are structural and practically metaphysical problems with return on ad spend as a metric. For one, the whole point of ROAS