Marketing

Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to partners and to rival holdcos — all carrying the same message. Nothing changes. LiveRamp stays neutral. Your data is safe. He had to send those messages. The holdcos alone account for 5% of […]

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but

Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal that’s also likely to have a downstream impact for LiveRamp’s relationships with rival holding companies, especially as its former parent

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market. The platform has received $4.5 million in seed funding led by Kindred Ventures (that, despite the name, are not also a band), with support

New research from Affinity Solutions reveals billions in waste from optimizing on the wrong data.

Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you in this room think,” said Tony Ficarrotta, VP and general counsel of the Network Advertising Initiative, addressing a small group

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” Data Ploy appeared first on AdExchanger.

This briefing is made available to all Digiday readers through a partnership with sponsor DirecTV Advertising. Outcome. Defined as “the final result, consequence, or end product of a process, action, situation, or series of events.” It’s a perfect word to describe the hopes of sellers and marketers in this upfront marketplace, who through their agencies

Brand spending on social video is accelerating rapidly. One contributing factor could be the practice of amplifying influencer video content on platforms like Instagram, TikTok and YouTube. Once an overlooked methodology that saw marketers use small budgets to top up reach on organic creator posts, amplification is now an essential element of influencer campaign planning.