Marketing – Page 147 – Experiential Design Group

Beyond The Magic Button: How Domain Expertise Transforms AI Analytics For Advertising

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing vision: marketing teams asking questions in plain English and getting instant insights without SQL expertise or analyst bottlenecks. But generic AI tools often stumble when confronting the specialized […]

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Inside Vaseline’s social-first, innovation-led marketing playbook

Marketing /

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.

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Billo rolls out powerful creator marketing stack that delivers tangible results

Marketing /

Author: Chelsie Carvajal, Billo Billo’s unified creator marketing platform uses insights from extensive video ad data to help businesses systematically create, test, and optimise authentic content. By combining analytics and creativity, it empowers brands to produce performance-driven campaigns that consistently deliver measurable engagement and sustained revenue growth. Billo has launched a sharper, more advanced service…

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Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms

Marketing /

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.

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Why American Eagle tapped Martha Stewart to extend its reach beyond Gen Z

Marketing /

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.

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TJX Wins Without An RMN; Unlearning To Crawl

Marketing /

Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate. The post TJX Wins Without An RMN; Unlearning To Crawl appeared first on AdExchanger.

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‘We got scared’: Confessions of an ad tech exec’s AI agent experiment

Marketing /

Agentic AI is the ad industry’s favorite buzzword. Companies present in every niche of the media industry are working to build and test their own AI agents. Ad tech firms hope the tech can help them cut costs and add value; agencies and advertisers hope they can use the tech to leapfrog those same ad-tech

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Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire

Marketing /

After months of testimony and a final day of unusually pointed questioning, Judge Leonie Brinkema used the closing arguments phase of the U.S. Department of Justice v. Google to give the clearest indication yet of how she is weighing up an appropriate remedy after ruling the defendant a monopolist earlier this year. Related Insights Google on Trial

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‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands

Marketing /

This story was first published by Digiday sibling Modern Retail. Last week, federal lawmakers proposed changes to the 2018 Farm Bill that would effectively ban most hemp-derived THC products in a year. The proposed ban was included in the bill Congress passed to end the government shutdown. The Farm Bill had removed hemp as a controlled substance

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Hiring program in energy tech sector enlists military veterans to fill data center skills gap

Marketing /

As the data center faces unprecedented demand and a critical shortage of skilled technicians, energy tech firm Schneider Electric has launched an initiative to recruit and train 400 U.S. military veterans for customer-facing service roles supporting data centers, power systems and critical facilities. The timing couldn’t be more opportune. Data center demand is projected to

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