Marketing

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was a page right out of the DTC playbook. Performance is “the perfect tool for breaking through,” Kertész said, “because you can get exposure on par […]

AI search is a very different animal from traditional search. You can’t buy your way to the top of a large-language model. At least not yet. If you want your brand to show up – and show up well – you’ve got to play by a whole new set of rules, says Tracy Morrissey, SVP of media

The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey to get off the couch until then. News You Can Use DMG Media, the publisher of Daily Mail and other British news titles, is expanding into social monetization and agency services with the launch of

A year of painful cuts and strategic shifts has reshaped Reach’s business. Next year, the publisher wants to show it can punch back in an AI-driven market. This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions — a big departure from

This Black Friday and Cyber Monday, it’s more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to research products, compare brands, hunt for deals and even automate purchasing. The changes in how people shop online has caused

This story was first published by Digiday sibling Modern Retail. Turmoil from tariffs and pressure on margins are forcing some brands to play it safer this Cyber Week. While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals from the year before. The bag brand

More publishers have joined the Really Simple Licensing (RSL) Collective AI licensing framework, designed to standardize how publishers tell AI systems what content they can use, and how they must pay. Arena Group, BuzzFeed, USA Today Co and Vox Media have joined the growing list of publishers supporting the framework, Digiday has learned. The RSL

The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP. Terms of the deal were not disclosed. The DOOH category is finally starting to generate its

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing vision: marketing teams asking questions in plain English and getting instant insights without SQL expertise or analyst bottlenecks. But generic AI tools often stumble when confronting the specialized