Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of […]
Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself Read More »
Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to close by year end, and when it
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal Read More »
This article was first published by Digiday sibling Modern Retail. CPG manufacturers in the U.S. are sitting on excess capacity that’s just waiting to support a new wave of brand growth. Keychain, a platform that connects brands with manufacturers, released its 2026 CPG Intelligence Report this week, which included a survey of over 1,000 CPG
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands Read More »
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, influencer marketing and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research focuses on an analysis of the ad-supported streaming landscape
Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp Subscribe To Read Read More Publicis Groupe’s planned acquisition of LiveRamp has renewed attention on a broader shift underway across advertising, with agencies increasingly attempting to exert greater control over the infrastructure, identity layers, and orchestration systems
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer Read More »
Deploying AI agents into workflows has become table stakes. Who owns those workflows, however, remains fuzzy. Agency execs argue the need for industry-wide standards and guardrails to prevent AI agents from going rogue, especially when it comes to AI media buying. Internally, though, those execs are OpenAI ad pilots and agentic workflow best practices exist
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses. The programmatic upfront The upfront’s creator spotlight, OpenAP’s outcome measurement pact and more The programmatic upfront The upfront and programmatic advertising marketplaces have become intertwined. This is a
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace Read More »
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.
Oscar Mayer’s Wienermobile race returns with bolder media blitz Read More »
Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. “If I’m a
Influencer Marketing Grows Up Read More »
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be
Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments Read More »
