LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content. Plus: Generative AI makes it easy for made-for-advertising publishers to expand their playbook. The post AI Feeds On YouTube Sponcon; MFA Comes To Podcasting appeared first on AdExchanger.
AI Feeds On YouTube Sponcon; MFA Comes To Podcasting Read More »
Urban Outfitters is launching a creator program centered around the hyper-personalized engagement that comes with passionate micro-creators and their communities. The move marks a structural shift in the retail brand’s creator strategy, and sees it join a growing group of brands that are gamifying their creator programs — moving away from curated, one-off partnerships toward broad,
Urban Outfitters shifts its influencer strategy from reach to participation Read More »
This story was first published by Digiday sibling ModernRetail When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was apprehension. This was when ChatGPT was first taking off, and Spencer, Revelyst’s former senior director of DTC applications
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools Read More »
Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target specialist audiences with brand awareness messaging. According to five media buyers who spoke with Digiday, the platform is attracting between 5-20% of paid media budgets from some brands, including retailers and beverage advertisers.
Reddit has carved out an upper funnel niche for brand advertisers Read More »
This week’s Media Briefing will look at how Google’s Preferred Sources feature promises publishers more control over audience loyalty — yet leaves them flying blind on traffic data and impact six months in. Preferred Sources is another Google update with a data gap The Economist braces for its next stage, X’s algorithm deprioritizes traditional news
Display advertising is old and busted. Streaming CTV is the new hotness. Obviously, those aren’t the exact words Magnite CEO Michael Barrett used, but it’s pretty much what the numbers say. The post CTV Fueled Magnite’s Q4 Growth As Display Falters appeared first on AdExchanger.
CTV Fueled Magnite’s Q4 Growth As Display Falters Read More »
Paramount Skydance reported 10% year-over-year revenue growth in the previous quarter coming from direct-to-consumer, which is marketingese for subscription revenue. Overall revenue grew 2% YoY in Q4 to $8.15 billion. The post Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth appeared first on AdExchanger.
The Trade Desk announced both Q4 and full-year revenue beats for 2025 earlier today, but a perceieved weakness in its accompanying revenue guidance for the current trading period meant its stock was down in the early hours after the bell. Related Insights The Programmatic Marketer How The Trade Desk faces growing challenges amid rising competition
What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best. Every day millions of people interact with JCDecaux’s digital advertising screens in cities, shopping malls, rail stations and airports. We work
Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. The segments come from Nielsen’s consumer insights arm, Scarborough, which is a local analytics database that helps media sellers and buyers better compare local, national and streaming TV campaigns. The post TV Media Buyers Want Outcomes – So Nielsen Is
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences Read More »
