Go Figure: 3 big marketing numbers from March
From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.
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Marketing
How MLB is leveraging automation and data to enhance fan messaging
The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports.
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Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement
Sonia Chung, Boathouse’s new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads. The post How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social appeared first on AdExchanger.
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Comic: The Ten Plagues Of Programmatic
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Ten Plagues Of Programmatic appeared first on AdExchanger.
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Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam
Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year. The post Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam appeared first on AdExchanger.
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High stakes, big budgets: How brands are navigating a massive sports year
Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing in pre-existing, long-standing partnerships instead of chasing this year’s live sports calendar. Blame it on
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After The Trade Desk’s audit row, rivals rush to pitch features and transparency chops
Every time a transparency crisis rattles programmatic, the same reflex kicks in: rivals circle, sales decks get dusted off and emails go out, it is one of ad tech’s more reliable habits, and one of its more reliably ineffective ones. The Trade Deal’s falling out with Publicis is the latest to trigger it. Competitors have
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Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it’s finally figured out what they should become. It’s building what it describes internally as an “orchestration and intelligence” layer that sits above ad tech rather than alongside it. The idea: plug every relevant media marketplace partner – demand-side
Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
This story was first published by Digiday sibling ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle East pressure supply chains. “Elevated costs in fulfillment and logistics have increased the cost of operating across the industry. We
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