Marketing

The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]

As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger.

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a

When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive. In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu, reportedly reduced the amount of ads it buys programmatically via the ad tech firm. It was that pullback that prompted The Trade Desk’s CEO,

As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder to verify what’s real and protect their organization’s credibility in an internet flooded with AI-generated content. Fresh data shows the deepfakes are spiking. A new report from IdentifAI, a startup focused on detecting

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory. Primetime for podding The FCC’s ABC license review, the NFL’s FCC charm offensive, MrBeast’s harassment lawsuit

The most interesting subplot of the current M&A advertising wave has nothing to do with creator roll-ups or sports agencies. It’s creative — or specifically, creative intelligence. The term covers the data and analytics layer beneath the creative concept — the pre-testing, optimization and performance intelligence that AI is now making scalable. That’s the part