Marketing

Modern customer relationship management (CRM) systems need to do more than store contact details and track conversations. They have evolved into central hubs for sales, marketing and operational data. When businesses scale, managing product or service data in a CRM can quickly become complex, especially with a large catalog, frequent price and product updates, multiple […]

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech

Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft AI, who spoke at AdExchanger’s Programmatic AI event in Las Vegas last week. Rather than fighting against the rising tide

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product. The post Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe) appeared first on AdExchanger.

There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that resonated boundlessly across the industry for several reasons. Publicis’ acquisition brings to an end a years-long search for an exit

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns falling well short of their targeted impressions,

Subscribe: Apple Podcasts • Spotify For the most part, the digital media darlings of the 2000s have been killed.  Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast

Imagine this: you’re an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd. The streamer, who you’ve watched regularly for six months alongside a few dozen viewers, has nearly 10,000 viewers. The stream chat, usually populated by just a few engaged fans, isn’t

Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month. The Warner Bros. Discovery-owned sports publisher has launched a dedicated home for its cartoon shows on YouTube this week. The move is also about deepening audience engagement, by giving the

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers – albeit mostly behind closed doors.  Buyers within the Omnicom holding group are being “heavily encouraged” to route more spend directly to publishers, rather than through layers of ad tech, according to two supply-side sources with knowledge of the situation.