Marketing

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK’s Competition and Markets Authority released Google from its Privacy

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada. The post No Waiting for May – CES Is Where The TV Upfront Season Starts  appeared first on AdExchanger.

The era of “managed decline” is over; the era of existential clarity has begun. We are no longer guessing what the post-platform world looks like. We are living in it. Over the last 12 months, the media industry has watched referral traffic flatline and AI crawlers strip-mine our archives without so much as a thank-you

ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act. The post ChatGPT Ads Coming Soon?; Advertisers Sweat TikTok’s New Era appeared first on AdExchanger.

2025 opens with more unfinished business than clean conclusions. Omnicom’s acquisition of IPG is moving toward its first full operating year in 2026. OpenAi is edging toward an advertising business without having settled what the business actually is Google’s illegal monopoly over the ad dollars that fund the open web is moving into a remedies

When Cloudflare CEO Matthew Prince first started getting calls from distressed publishers about the threat of AI crawlers scraping their content, his knee-jerk reaction was to roll his eyes.  And honestly, a little eye-rolling is fair — Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI companies

At every major tentpole event — this current one being CES — Omnicom attempts to deep dive on an issue of importance to its clients, and this year is no exception. Digiday has learned that Omnicom is working with Google to create a new tool that empowers brands with far deeper insights into how to

CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening. That posture can read as contrarian given the concentration of big agency leadership and CMOs. Internally, however, Amazon treats the show less as a sales opportunity and more as a read