Marketing

The Unilever brand will return to the Big Game for the sixth year in a row.

For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep people from leaving the results page. When users get what they need at the top of the screen, they often stop there. Studies…

Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads. The post Omnicom Downsizes But OmniPlusses; VCs Aren’t Buying Dotcoms appeared first on AdExchanger.

Subscribe: Apple Podcasts • Spotify WPP has had a hell of a year.  2025 was a nod to the good, the bad and the ugly for the agency hold co. There were financial challenges, leadership changes and major reorgs, but WPP keeps circling to the left.  Continue reading this article on digiday.com. Sign up for

After months of increasingly public friction over transaction IDs (TID), request duplication, and the broader transparency rift roiling in programmatic advertising, the IAB Tech Lab is preparing to corral the industry’s most entrenched parties. The upcoming Programmatic Governance Council, debuting on Dec. 10, is being pitched as a reset point: a forum where agencies and

Newsweek is developing an AI-powered homepage, modeled after Google’s AI Mode search experience, as part of a broader partnership with Google Cloud. The goal is to create a more conversational, AI-driven homepage that will function more like a utility for users, boosting time spent on-site and helping counter the drop in search referrals, according to

This story was originally published on sister site, Modern Retail. Carter’s new CMO, Sarah Crockett, has led marketing efforts at a number of consumer brands including DSW, Dickie’s, Backcountry and Burton Snowboards. But when she joined the 160-year-old children’s apparel brand this summer, she was attracted to the opportunity to get real about parenting and

Payment frictions continue to undercut the creator economy’s growth. Creators continue to wait too long to get paid, according to several ad execs interviewed for this story. What should be routine disbursements can slip from days into weeks and whatever finally shows up has already been thinned out by an expanding chain of middlemen —

This WTF guide, sponsored by Dstillery, dives into what multimodal AI is, the many ways it can be used and how it can solve both current and future challenges for advertisers. As AI adoption accelerates in advertising, the technology itself is evolving beyond what most advertisers initially encountered. Early applications of generative AI and large