In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it. The work was delicate, and it required someone who could think in two registers at once, the analytical and the transactional. Digitas would be […]
Who is OpenAI’s global head of ads, David Dugan? Read More »
This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges that have come with the evolution of AI. The report is based on a survey of 40 publisher professionals, as
This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace. Making good Netflix’s video AI tool, OpenAI’s TBPN acquisition and more Making good Recently I was talking with Donut Media’s head of brand partnerships Amanda Klein. The Recurrent-owned media company’s
Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships Read More »
“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a new generation of home cooks.
Kikkoman embraces Gen Z’s love of Japanese culture in new campaign Read More »
Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food space.
Five Guys serves up largest integrated brand campaign to date Read More »
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement
Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. Continue reading this article on digiday.com. Sign up
As CFOs scrutinize CTV spend, incrementality emerges as a differentiator Read More »
No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution (MTA), marketing mix modeling (MMM) and incrementality testing. For the attribution and analytics company Northbeam, which released a new incrementality
Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing Read More »
TikTok’s vp, gm of global business solutions Khartoon Weiss is leaving the company on Friday, April 9, according to an internal memo that was shared with Digiday. The memo, which was signed by Weiss and sent to clients and partners, said that she was leaving TikTok to “pursue a new opportunity.” She said TikTok still
TikTok’s Khartoon Weiss to exit the platform as its head of global business Read More »
A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.
KFC’s Colonel dances in the name of affordable fried chicken in new ads Read More »
