Marketing

Campaign consistency has been a brand marketing best practice for decades. Changing media economics are turning it into a business necessity. Data from ad measurement firm Extreme Reach (XR) showed that 17.9% of Super Bowl ad campaigns ran for six months or more last year, triple the number that ran for the same amount of […]

If Google’s latest commerce announcements signal anything, it’s that the tech platform wants to own the shopper journey from discovery to purchase. Last week, Google unveiled Universal Cart, dubbed an “intelligent shopping cart that works across retailers and across services,” including Gemini and search. In theory, a person could add things to their cart whether

The NBA is ramping up its bet on creator-led commentary, elevating YouTube basketball star Kenny Beecham to the center of its fan-facing media strategy as it continues to chase younger audiences across digital platforms. Beecham, who has more than 4.16 million followers on his own channels and has worked with the league for over six

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content. The post AI Is Redefining Premium Content – Which May Not Be A Good Thing appeared first on AdExchanger.

A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign. 

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically the desire for data privacy and instant, personalized recognition — and AI’s acceleration of the buying process are making traditional

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now.

Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate