The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.
Publicis leans on Microsoft in race to lead agentic AI for marketers Read More »
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
What Is AI Automating In Ad Tech? Read More »
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.
Fever-Tree mixers celebrate mixology with first US creative platform Read More »
When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds
5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like Read More »
Comarch, one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement consultancy, today announced a partnership designed to eliminate the disconnect between technology and strategic gaps that brands need close. The collaboration brings together Comarch’s enterprise-grade loyalty management platform with Sway’s proprietary strategic methodology to offer brands a single, joined-up
Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.
Will ChatGPT ads become a meaningful part of the performance media mix? Read More »
Methods used for search and online discovery in Southeast Asia are changing from traditional channels, with platforms like the Grab app playing a growing role. Rather than users typing queries into search engines or scrolling through social media, many are beginning to rely on in-app recommendations to steer their eating habits, where they go, and
Grab uses AI to change how brands are discovered in its app Read More »
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable
Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply Read More »
Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads? For many of the biggest CPG brands, marketing budgets are tightening after years of inflation. When shoppers decreased their grocery
The Price And Promo Paradox; YouTube’s Interactive TV Push Read More »
Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new integration with TollBit that helps publishers block scrapers and monetize access. While a number of large publishers have signed AI content licensing deals with tech companies, many mid
