Marketing

Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients’ wares. Manufacturers of household goods took center stage.  However, now the lines of the traditional business calendar have blurred, making it difficult to delineate between industry verticals. Sources characterized CES, which […]

If you’ve been living under a rock, you might not know how pervasive influencers have become to marketers and agencies looking to sell products or services. At Omnicom Media, there’s an effort to scientifically quantify that, er, influence.  Digiday has learned that Omnicom Media today is unveiling a partnership that connects Walmart customer purchase data

This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves before the ground beneath them shifts again. But this latest pivot involves news publishers trying to take more control into their own hands. They’re curating

Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define them. Accenture Song generated roughly $20 billion in revenue over its last fiscal 2025, up 8% on the

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent. The post Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers appeared first on AdExchanger.

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK’s Competition and Markets Authority released Google from its Privacy

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada. The post No Waiting for May – CES Is Where The TV Upfront Season Starts  appeared first on AdExchanger.