Marketing

There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We […]

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out admins for weeks or even months. That’s according to three ad buyers who spoke with AdExchanger anonymously for fear of potential reprisals by Google. This

Guest author: Lydia Havens, Writer, SkillHub Balancing classes, part-time jobs, and personal obligations often leaves US students stretched thin, motivating many to seek academic support when deadlines pile up. Turning to paper writing platforms can be a practical decision rather than an act of dishonesty; these services act as time-saving tools that guide overwhelmed learners…

One of The Trade Desk’s longest-tenured leaders on the product side has left the company. Jud Spencer, who served as one of TTD’s lead engineers for the past 12-plus years, confirmed to AdExchanger that his last day at the DSP was Nov. 21. Spencer declined to elaborate on the reason for his departure or to

Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH).  But it is not the endgame; it is merely the setup. The OOH stack is being rebuilt from the inside out. The final owner is not yet in the room. When you look at the sequence of recent deals, the

Homepage Hero? If you can’t beat ’em, join ’em. That’s Newsweek’s course of action to combat the dip in traffic publishers are seeing due to growing chatbot use and Google AI Overviews, Digiday reports. It’s developing an AI-powered homepage, based on Google’s AI Overviews, as part of a partnership with Google Cloud. The homepage will

Not long ago, a programmatic lead laid out the strain in their DSP mix to The Trade Desk: ascending Amazon, aggressive Google and uneasy clients. The tech vendor’s response surprised her. After years of immovable fees, the company signaled it was willing to do a deal. “It’s the first time I’ve seen The Trade Desk

Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the org chart. Among the 4,000 people cut loose across the globe were Susan Credle, global chief creative officer of FCB until last year and most recently global creative advisor for IPG, and Eileen Kiernan, previously