Marketing

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Falling, Is Effective Attribution Just An Illusion? appeared first on AdExchanger.

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media buy, they still hand the process over to algorithms shaped by someone else’s data. In 2011, AdExchanger asked me to

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check your campaigns. Because, starting today, any Priority or Standard Guaranteed campaigns and PMP deals that aren’t using the updated Spotify

This week’s Future of TV Briefing looks at the M&A deals that could should be in the offing after an active first half of 2026. Match game Paramount-WBD’s opposition, Netflix’s live TV play, Disney+’s free tier plans and more Match game Remember the merger-mania period of the late 2010s? Disney-20th Century Fox. Discovery-Scripps. AT&T-Time Warner.

Reddit execs are “intensely debating” whether feeding ChatGPT is eating its own ad business. At Cannes, a top Reddit advertising executive admitted something the company has mostly avoided saying out loud: it doesn’t yet know whether selling its community data to train ChatGPT and Gemini is undercutting the very data advantage its own ad-targeting business

This story was first published by Digiday sibling Modern Retail. Peacock’s “Love Island USA” has become an advertising juggernaut, and the impact of this season’s sponsorships is starting to be felt beyond the villa.  Now in its eighth season, the franchise’s viewership has grown significantly, with the finale on Sunday, July 12. During the season’s

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI era, zero‑click search choked the flow of traffic to news and other open‑web sites, according to new U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday. Despite that steep decline in display ad requests coming from publisher pages, spend

Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this year, according to estimates by the Interactive Advertising Bureau (IAB). Clarity and control in those ad buys, however, aren’t keeping pace.  Wavering confidence in inventory The IAB’s latest findings suggests

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and