Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has time to actually check, and somewhere in all that noise sits reporting that is straight-up dogwater, trusted only because there was too much of it to question. Ask five channels who won the sale. You […]
The days of dogwater data are dead Read More »
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV can solve two industry problems at once. First, it can prove the outcomes-based value of premium brand advertising, including its
CTV Can’t Out-Google Google, So It Should Play A Different Game Read More »
You’ve Got To Be Bidding Me A Big Tech platform is being sued by the federal government for allegedly manipulating ad auctions. And this time, it isn’t Google. It’s Amazon. A lawsuit filed by the Federal Trade Commission (FTC) and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than necessary
The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads Read More »
This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction. The economics of the creator economy Netflix’s ad leadership shakeup, the FTC’s YouTube probe, Google’s Hollywood AI pitch and more The economics of the creator economy I haven’t been able to shake something that
Future of TV Briefing: How strong are the fundamentals of the creator economy, really? Read More »
A generation of content creators is growing up, and so are the brand deals they’re being offered. A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” and creators act as an authentic antidote to hyper-polished, surreal slop. Elder millennial and Gen X creators bring mortgages, burnout,
Why brands are turning to older creators for authenticity AI can’t fake Read More »
This story was first published by Digiday sibling Modern Retail. Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 digital screens. That includes location data from shoppers who use its Wi-Fi networks. Simon said last week it had launched Simon Media
Location data fuels mall giant Simon’s new pitch to advertisers Read More »
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
The UPS Store enlists first brand character to support franchisees Read More »
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence Read More »
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges Read More »
Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to influence local people,” says Emily Steele, the company’s CEO and co-founder, on this week’s episode of AdExchanger Talks. That sentiment
Cracking The In-Store Attribution Code In Influencer Marketing Read More »
