Public markets are becoming an uncomfortable place for many companies in the sector, and while that’s been widely known for some time, the latest quarterly earnings have underlined that. Increasingly, though, there’s a theory that many in this cohort will go private, with some of the industry’s sharpest minds sharing their insights on how that […]
Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an emailed response. It read: “Audigent’s curation capabilities remain an important part of our platform and are a critical component of our broader technology and
Experian retires the Audigent brand, folding it into Experian Marketing Services Read More »
Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is “exploding” at Monks, according to co-founder and chief AI officer Wesley ter Haar. That’s to be expected, given the company’s client base of tech brands, production heritage and
S4 and Monks are trying to get ahead of rising AI token costs Read More »
Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for months now, concluding at least half a dozen new tests since May, Scott Ensign, chief strategy officer at Butler/Till, told
Why agentic media buying is becoming a client-by-client configuration job Read More »
Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed at AI agents rather than human readers, Perplexity confirmed that it blocked those ads from influencing its own search index. In
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’ Read More »
While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.
WPP’s streamlined strategy secures new business as revenue declines narrow Read More »
Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.
Bazooka puts reality TV rivalry center stage in social-forward campaign Read More »
Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”
Jif’s new campaign reworks logo to go beyond peanut butter and jelly Read More »
“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.
P&G’s Always Discreet fights incontinence stigma with NFL campaign Read More »
AI assistants are sending more shoppers to retail websites as Google, OpenAI, and retailers develop shopping tools that connect product discovery with merchant product data and checkout systems. Adobe Digital Insights found that AI-driven traffic to US retail websites increased 138% year over year in May 2026. AI-referred shoppers generated 53% more revenue per visit
How retailers are balancing AI shopping with customer data control Read More »
