Marketing

Fox News was the only network with primetime growth in total viewers and the demo.

Marketing Dive caught up with attendees to ask them about their biggest surprises, frustrations and what they want to see more of at the festival.

On the Croisette this week, consolidation, creators, the future of agencies, and AI-driven advertising and commerce dominated conversations.

Longtime ad exec exits 7 months after Omnicom’s IPG acquisition

Plus, when AI investment is an ‘absolute wasteful disaster.’

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance. The post How AI Can Enhance Content Without Generating It appeared first on AdExchanger.

Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World Cup game. The post The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating appeared first on AdExchanger.

Brand marketers underwrite the ad industry’s creative endeavors. But many still aren’t sure they can justify the output of their creative agencies to C-suite colleagues. According to a survey of senior marketers conducted by measurement firm Gain Theory, 49% said they weren’t confident that the data they had would help them defend marketing decisions to a

Amazon is pushing deeper into the middle of TV and audio ad deals, rolling out a new measurement tool for streamers while tapping iHeartMedia’s 1,000-plus sellers to put its streaming inventory on more media plans.  In the past week, iHeartMedia has expanded its relationship with Amazon Ads to resell inventory across Twitch, Amazon Music, Fire