Reddit execs are “intensely debating” whether feeding ChatGPT is eating its own ad business.
At Cannes, a top Reddit advertising executive admitted something the company has mostly avoided saying out loud: it doesn’t yet know whether selling its community data to train ChatGPT and Gemini is undercutting the very data advantage its own ad-targeting business is built on.
“It’s definitely something that we’re intensely debating,” said Reddit’s evp ads monetization, Roelof van Zwol, when asked directly whether Reddit’s content-licensing deals with OpenAI and Google compete with its advertising business — a business increasingly sold to marketers on the premise that Reddit’s community conversations offer targeting signal no other platform can replicate.
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