Marketing

Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a little unglamorous, but crucial for a healthy body. Or, in this case, a healthy content marketplace. In late July, three […]

When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity vendor among many. It was the connective tissue letting competing agencies, brands and platforms move data and identity across each other’s walled gardens, on the understanding that

VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff appeared first on AdExchanger.

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory. Two and a half years later, that’s more or less what happened anyway. “The future of the programmatic space sits

Like many creators, Julie Sousa’s journey first started during Covid, when she began uploading educational interior design videos to TikTok. She already had a successful interior design business based in Boston, but quickly realized as her follower count grew that there was more money in doing her own projects and building out her creator career. 

Zoom has a brand awareness problem, but not in the way that you think. The tech company is trying to convince people that it’s an end-to-end, AI-first work platform rather than just a meetings platform, and it’s building an AI visibility strategy with creators to accomplish that.  The platform hasn’t discounted plain old advertising on

Want to know where OpenAI’s ads business is headed? Check its job listings. Smaller advertisers are next. The platform is currently building out a dedicated SMB ads unit, according to six live job postings reviewed by Digiday. The roles span growth, data science, demand strategy and sales operations. At the top of that stack is

No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients. Among the leading agencies winning from this skill is Instrument, one of the agencies in Stagwell’s Code and Theory Network. Instrument’s CEO, Laurel Burton,

If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no. On this episode of Inside the Stack, AdExchanger speaks with Mary Gabrielyan, Chief Strategy Officer at AI Digital, about what OpenAI’s move into advertising actually means for marketers. CPC bidding, pixel