YouTube wants to make more money from the people listening to audio on the platform, and it’s turned to SiriusXM Media to do it. The two companies have struck an exclusive deal that hands SiriusXM Media the rights to sell YouTube’s “audio-first” inventory in the U.S. — or the impression generated when someone is listening […]
YouTube is turning audio into an ad product — SiriusXM is selling it Read More »
Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators — founders and
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
Smoothie King tackles nutritional advice overload in new ads Read More »
Shane Peros, Managing Director of Global Media, Entertainment & Distribution, Google Ad Manager Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
Pizza Hut shifts loyalty program toward experience and exclusivity Read More »
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels Read More »
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.
How Nestlé’s US CMO keeps tabs on changing consumer tastes Read More »
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
How AI Is making ad creative faster — and more fair Read More »
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing
Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences Read More »
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not
Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise Read More »
