The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.
Pizza Hut serves up nostalgia with latest rewards program push Read More »
Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for measuring the relative performance of different marketing channels. It fell out of favor because it takes a long time and
Google’s Meridian And Meta’s Robyn: A Gift To Measurement Or Trojan Horses? Read More »
For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgement and the culture of the communities they cover. A new initiative called SAIL – which stands for Standardized Agentic Intelligence Ledger – aims to do both, compensating publishers when AI scrapes their content and guaranteeing
This New Training Framework Gives Publishers A Say In How AI Uses Their Work Read More »
There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should
AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That Read More »
Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to reassert its brand voice.
How Dollar Shave Club uses generative AI to unlock advertising creativity Read More »
Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.
Advertisers don’t trust CTV inventory despite climbing spend: IAB Read More »
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like media companies. Now, the conversation has already changed. It wasn’t simply that OpenAI introduced ads in ChatGPT and advertisers started
Q2 2026 Was The Quarter AI Media Started To Scale Read More »
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not all passing the sniff test, either. Meta is drawing the ire of advertisers for pushing AI tools despite their clear
Meta’s Slop Problem; What’s A Media Buyer To Do? Read More »
Publishers have largely accepted that reaching new audiences increasingly means making more video. Now comes the harder part: re-engineering newsrooms so reporters and editors behave less like byline-only journalists and more like on-camera video correspondents and creators. That shift is prompting a wave of experimentation in how publishers train and support their staff. Some are
Inside the newsroom push to turn print reporters into video talent Read More »
For some media agency executives, it’s the “future of targeting.” Others say it’s a theory that will only get you so far. Though the case studies remain unwritten, agencies like WPP are already running early-stage vector-based targeting solutions in key markets, including the U.S., while peers at Dentsu see it as the natural next step
‘Future of targeting’: Media agencies tentatively explore vector-based planning Read More »
