Marketing

The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a contextual and an emotional signal, its director of measurement, Shannon Ferguson, told AdExchanger. After about a year of testing with […]

ChatGPT, Reddit and Roblox are big enough to be subject to the European Union’s Digital Services Act. And: The world considers social media bans for users under 16. The post LLMs, Meet The DSA; The Social Media Controversy Continues appeared first on AdExchanger.

The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The suit was filed in the Western District of Washington. Here’s what happened and why it matters.  What did Amazon allegedly do? Amazon told advertisers it

Subscribe: Apple Podcasts • Spotify A lot can happen in a few months. A few months ago, NBCUniversal was secure within Comcast, LiveRamp was an independent ad tech company, Hank Green was unbesmirched, and publishers’ complaints about Google were simply that. Then this summer happened. Continue reading this article on digiday.com. Sign up for Digiday

This story was first published by Digiday sibling Modern Retail. This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, a drink that’s set to give the viral Grey Goose Honey Deuce competition.  With ticket prices breaking records for 2026 going on

Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly.  Though most require a certain amount of followers and activity levels to be eligible and remain so. Some platforms’ partnership programs are invitation only, while others let you apply once you meet the requirements.

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without a traditional script.

OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year.  “We’re at the beginning of a new chapter