Marketing

Over 40% of security leaders say their pentest results are invalid by the time reports arrive, according to Horizon3.ai research based on 50,000 penetration tests in 2024. Meanwhile, 89% of enterprises now run multi-cloud strategies in an average of 3.4 providers, per Flexera’s 2025 reporting. The testing is happening, but the infrastructure has already moved […]

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose

Google is re-engineering its iconic search page to place LLM-powered search front and centre for users. Announced at the company’s I/O conference last week, the familiar space where users typed their enquiries is to be replaced with an “intelligent search box” that can place users on occasion into a conversation with Gemini. Instead of the

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online display and video. And for many omnichannel advertisers, it makes sense to port alt IDs over to CTV, which is

Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may seem like a nothingburger on the surface, but it’s interesting for a couple of reasons. First, it’s yet another example

A ban on U.K. gambling brands’ soccer sponsorships has created a glut of partnership opportunities for consumer marketers. But while CMOs sizing up the opportunity have leverage for now, they’ll face pressure to prove it’s worth the price tag. Arsenal won the Premier League, which concluded on May 24. But with almost a dozen kit

Marketers are handing more of their workflows over to AI — testing media activation agents, making creative and scaling it. The line around what still requires a human touch, however, is fuzzy. Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns. Others insist AI’s role in how brands talk

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys. The agentic upfront Netflix’s first daily live show, Peacock’s subscriber-driver and more The agentic upfront Claude and ChatGPT aren’t negotiating upfront deals