Marketing

Something strange is happening in culture and marketers are only just starting to notice it. For the better part of a decade, the game was scale – reach more people, feed the algorithm and serve more content. Then generative AI arrived and took that logic to its endpoint. Now anyone can produce anything for almost nothing. […]

Powerade today launched its big FIFA World Cup 2026 campaign, a social-first “Power Your Fate” movement designed to capitalize on the massive soccer event at both global and local scales. With involvement from major athletes Lamine Yamal and Rodrygo Goes, and creators like street artist Devon Rodriguez, the campaign highlights how The Coca-Cola Company is

As the sports marketplace continues to build momentum, more agencies are stacking up their expertise to harness the myriad ways to reach one of the most powerful marketing targets out there: the fan.  Some agencies, like Canvas, have gone out to hire executive talent from the big leagues, while other agencies have crystallized sport-related efforts

FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel distribution from Cannes Lions 2026. [NEW YORK, NY]: AdExchanger announced today a strategic partnership with Equativ, the leading independent end-to-end media platform, to capture, convene and amplify the most important conversations shaping the future of

NBCUniversal successfully called its shot with the nickname “Legendary February.” The post NBCU’s Peacock Is Officially On Its Way To Profitability appeared first on AdExchanger.

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.  

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads. The post ChatGPT Ads Have Begun Showing Up For Logged-Out Users appeared first on AdExchanger.