Marketing

On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads. The post How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API appeared first on AdExchanger.

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

We’ve all heard of the “privacy paradox.” People insist that privacy matters to them, expressing a strong desire to protect their personal data. Yet they readily share information, either for the sake of convenience or in exchange for a minimal reward. Their words seem to belie their actions. But there’s a reason for this contradiction.

Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because you’ve been sold a simplistic dream – a “universal API” for ad tech – and that’s what you’re budgeting

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery. The post Waah Waah Call The Ad-bulance; Meta’s Customer Disservice appeared first on AdExchanger.

Reach, a UK-based news publisher with 120 titles that include Mirror, Express and Daily Record, is looking to news aggregation platforms to diversify traffic sources amid the threat of a zero-click future. “We’re making new friends. You can’t rely on Google anymore… Ultimately, blue link search? I don’t feel that great about its future,” Donna

Advertisers used to call the weeks following Halloween heading into Christmas the “hard eight”. Today, the commercial calendar is morphing in the face of altered shopping habits and brands that refuse to wait a month to capture market demand. More than one-fourth (28%) of U.S. consumers (and 37% of millennial consumers) said they had begun

The story was first published by Digiday sibling Modern Retail Target’s widespread corporate layoffs this week trimmed down teams throughout the company, leaving some who remain picking up responsibilities from those affected. The layoffs included employees spanning across engineering, product design, analytics, guest experience, creative, strategy, merchandising, HR, operations and legal, according to a Modern