Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports programming on linear TV and streaming video. The initiative, in collaboration with indie agency RPA and AI analytics vendor Newton Research, uses ad server FreeWheel to execute the […]
AI Agents Are Taking Over NBCU’s Linear TV Buys Read More »
Matthew Griffiths, svp of technology, Audigent, a part of Experian Marketers have long pursued personalization as the path to relevance. Yet even the most sophisticated targeting often misses the moment. A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing
A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ad exposure.
Mondelēz lifts sales as Albertsons tackles in-store retail media measurement Read More »
New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before settling on a more traditional endorsement.
Almond Breeze jabs at AI-generated slop with the Jonas Brothers Read More »
Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for…
Agentic AI as marketing infrastructure Read More »
Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important about how they want to experience advertising. They want to do more than watch; they want to engage. How do we know? We asked. We partnered with Publicis Media and third-party research firm Latitude to
Viewers Don’t Just Want To Watch Your Ads. They Want To Interact With Them Read More »
OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting. The post Pinterest-Owned tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite appeared first on AdExchanger.
Pinterest-Owned tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite Read More »
The two-day Bring Your Own Bucket event sees the retailer continuing to promote its branded containers.
Lowe’s pops up at movie theaters with Cinemark popcorn promotion Read More »
Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So how have digital publishers been faring in this new era of content discovery? Uh, let’s just say things aren’t looking great. As expected, the rise of zero-click AI chatbots and answer engines caused massive drop-offs
Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far,
Be-wear More Ad Networks!; CES Is Much Ado About AI Read More »
