Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home screen experience to each viewer. The post Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers appeared first […]
Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers Read More »
Oscar Rondon, vice president, data and measurement solutions, Nexxen Today’s TV advertising doesn’t have a data problem; it has an execution problem. The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at
ACR data is invaluable, but only if it lives within DSPs Read More »
Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.
Oreo teams with K-pop supergroup BTS for global campaign Read More »
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
Unilever’s creator marketing strategy takes center stage at World Cup Read More »
Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable. Then AI arrived. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest
Why publishers are betting on video to counter AI search Read More »
The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.
Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo Read More »
Over 40% of security leaders say their pentest results are invalid by the time reports arrive, according to Horizon3.ai research based on 50,000 penetration tests in 2024. Meanwhile, 89% of enterprises now run multi-cloud strategies in an average of 3.4 providers, per Flexera’s 2025 reporting. The testing is happening, but the infrastructure has already moved
How to scale pentesting across cloud environments Read More »
The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the Tech Lab released its guidance for bot management strategies, which is open for public comment until June 26. The purpose
How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out Read More »
Google is re-engineering its iconic search page to place LLM-powered search front and centre for users. Announced at the company’s I/O conference last week, the familiar space where users typed their enquiries is to be replaced with an “intelligent search box” that can place users on occasion into a conversation with Gemini. Instead of the
Google pushes traditional search results further down the page Read More »
Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and
Baby Monitor Brand Owlet Cut Back On Search – And Sales Didn’t Drop Read More »
