Marketing

In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville took the job, the pandemic struck, streaming became a way of life, and the advertising business underwent a rapid

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the end of 2025, and maybe advertisers don’t need to know what a data clean room is at all, like how drivers

Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across

This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026. The future of the future of TV Google’s AI-powered CTV platform, Instagram’s CTV app and more The future of the future of TV No one knows how 2026 will play out.

01 Introduction Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functions from text and image creation to data analytics, consumer targeting and engagement.  Yet this rapid evolution has also brought new challenges: how to

Gone are the days of the CMO as just brand storytellers. Today, marketers are on the hook for risk, revenue and cultural fallout and the CMO role is being rewritten to require tech prowess, political fluency and defending the bottom line. “We always joke that to be a CMO, you need to be a strategist,

OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s broader ambitions. The festival is where the ad industry goes to celebrate its ability to turn creativity into influence. And OpenAI, for all its Silicon Valley roots, is increasingly angling for a seat

We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat.  Omnicom Media, via an expansion of a partnership

FOR IMMEDIATE RELEASE  AdExchanger Launches Programmatic AI, Expanding Its Leadership in Intelligent Media  New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas. Programmatic AI extends AdExchanger’s long-standing role as a trusted