Marketing

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG). For publishers, the cloud platform’s Cortex Knowledge Extensions act as a monetized RAG pipe: a […]

Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy. Amid this dynamic, IAB Tech Lab, the body responsible for setting tech standards in the ad industry, hosted its annual summit this

OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually wants.  The latest is a deal with commerce media platform Skai, according to two sources with knowledge of it.  This

OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned.  The feature, which is currently available to select advertisers only, lets them pay for ads in ChatGPT only when a user takes a specific action, whether that’s clicking through to a site, signing up or making a purchase. Until now, advertisers have

Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision. The move marks Schiller’s first departure from the digital publishing industry in 25 years. Vox Media sold half the company — including the Vox Media podcast network and New York Magazine — to James Murdoch for a reported

“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.