Marketing

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […]

ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on AdExchanger.

After years of planning, marketers at major brands are finally ready to kick off their World Cup ad campaigns. Meanwhile, media agency experts are keeping their eyes peeled for a potentially volatile scatter market.  Anchoring the efforts of Unilever’s Rexona brand, which trades as Sure in the U.K. and Degree in the U.S., is a

A third-party scraper economy is emerging beneath the big AI companies, making it harder than ever for publishers to know who is taking their content, let alone stop them. “What’s changed is the separation of roles. The entity extracting the data is often not the one using or monetizing it. That abstraction layer is what’s

Whether it was Edie Parker quietly scrubbing every trace of Summer House star Amanda Batula from its website days after she revealed a secret relationship with one of her cast mates, or ABC canceling an entire Bachelorette season after TMZ published footage of its star in a physical altercation with her then-boyfriend, the pattern is

Independent journalism is structurally viable for the first time. The infrastructure is there. The audiences are there. What’s lagging is business fluency, and journalists are learning it the hard way.  According to CNTI’s latest research, only three of 26 “indie info providers” — the report’s term for people delivering factual information via personality-driven brands —

Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost of doing business.  Cannes (this year from June 22 to 26) has long been the industry’s can’t miss event. Yes,

This is a story of two inter-related events, one past and one coming up: the NewFronts and the upfront marketplace. With the former, more than a dozen major digital and social players made their pitch to attract more ad dollars, showing off new content, a more dedicated approach to measurement and a desire to pull