Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for […]
Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving! The post Comic: Resold Actually appeared first on AdExchanger.
Comic: Resold Actually Read More »
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive. The post A Meta Success; From Paradise To Ad Placements appeared first on AdExchanger.
A Meta Success; From Paradise To Ad Placements Read More »
Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on Nov. 19. For a moment, the European Union’s attempt at a legislative spring clean for Europe’s digital rulebook dangled a few carrots of hope by signaling it might finally simplify Europe’s tangled maze of data privacy rules. Related Insights Member
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off Read More »
This story was first published by Digiday sibling Modern Retail. This holiday season, more people are consulting ChatGPT for gift ideas or asking Google’s Gemini to find them the best Black Friday deals. And naturally, the brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions Read More »
Creators and the creator economy aren’t going anywhere, given the market has truly embraced just how important they are to the industry, and it’s no longer a nice-to-have. Which is why Digiday has charted how the creator economy is expected to expand in 2026, including revenue, the types of creators brands are planning to work
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026 Read More »
The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.
Skims ventures into live entertainment with shoppable TikTok livestream Read More »
The Clorox-owned brand teamed with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’ Read More »
Recent industry research shows a change in how Generation Z discovers and purchases technology products. Many Gen Z buyers rely on creators, seen as ‘real’ people producing honest reviews and real-world demos. So how should brand owners adapt marketing, operations, and measurement methods when trust has moved from institutional branding to individual creators and community?…
Gen Z’s switch to trusting creators reshapes consumer martech Read More »
