Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with third-party reporting tools, and rebranding “engaged view” to “engage-through” and widening its scope, in a bid to provide visibility into the added value of uniquely […]
For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because the threats were legible — a controversial news story, an offensive YouTube video, a brand caught in the wrong conversation. AI
Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger.
Brands All The Way Down; The Kalshi Kids Aren’t Alright Read More »
YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for podcasters to post video episodes. Not long ago, YouTube entered a new race. Some say it’s to be the big screen on
Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.
Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data Read More »
Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.
Retail and grocery brands dominate ChatGPT ads Read More »
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
Why Unleashed Brands tapped VaynerX to pump up social media marketing Read More »
Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.
Influencer pay lacks transparency: Here’s what the numbers say Read More »
Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital systems and AI are becoming central to how the company creates demand, develops products, and runs marketing campaigns across markets. The change comes after several years when
Coca-Cola expands AI use in marketing and product development Read More »
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does happen, what would it mean on a practical level for the TV advertising industry writ large? The post Paramount Skydance
Paramount Skydance Is Trying To Buy WBD. Now What? Read More »
