New spots star Megan Thee Stallion as Pro-Tina, a peppy instructor in the Richard Simmons mold who sips Dunkin’s new Protein Refreshers.
Dunkin’ pumps up push into protein with fitness-themed ads Read More »
“Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.
Miller Lite centers IRL social interaction with new creative platform Read More »
From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ad tech monopoly, not to mention getting hit with a raft of civil antitrust suits brought by ad tech But zoom in a bit and it becomes clear that the past year
2025: The Year Google Lost In Court And Won Anyway Read More »
A brief jump in Zeta Global’s share price following its OpenAI partnership says less about market excitement and more about where AI-driven marketing technology is heading. Investors responded to the signal that Zeta is pushing its platform beyond reporting and orchestration tools toward something closer to an operating layer for marketing decisions. At the centre…
Zeta brings generative AI deeper into marketing operations with OpenAI Read More »
In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By using technology, companies can achieve higher efficiency and engagement with their target audiences. In today’s dynamic marketplace, B2B marketing strategies are evolving continuously to meet new demands. The…
Using LinkedIn automation and advanced tools in B2B marketing Read More »
Don’t ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out. The post Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is appeared first on AdExchanger.
Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency. The post Shoulda Called It ‘Omni-scient’; Google’s Core Tremors appeared first on AdExchanger.
Shoulda Called It ‘Omni-scient’; Google’s Core Tremors Read More »
Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026? Digiday has learned that Omnicom Media is partnering with Pinterest to let the former’s Creo influencer agency reach the latter’s access
This story was first published by Digiday sibling Modern Retail. Tariffs completely upended the retail industry in 2025 — and no company was left unscathed. Last year, tariffs kicked in at their highest rate since the Great Depression, with the United States’ effective tariff rate hitting above 17% in August. The beginning of the year started
Here are the 2025 brand winners and losers of tariffs Read More »
This week’s Media Briefing looks at the main business areas publishing executives have their sights set on as they head into 2026, recalibrating around AI advertising revenue opportunities, brand marketing, and video and creator opportunties, after a humbling 2025. Publishing execs have their eye forward and sleeves rolled up for the new year What OpenAI’s
Media Briefing: Here’s what media execs are prioritizing in 2026 Read More »
