Marketing

Digiday’s extensive guide to what’s in and out for creators in 2026

2026 will be the year authenticity gets repriced in the creator economy.  The importance, reach, and financial power of the creator economy is well-established — now everyone is fighting for a piece of the pie. As such, it will become increasingly important that these pies feel freshly baked by hand rather than stale and mass-produced.

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Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

Walmart is going all in on artificial intelligence and agentic technologies for its ad platform. What was a retail media arms race has morphed into an agentic AI race so far this year, and Walmart seems to be taking aim at Amazon’s ad business. On Tuesday, Walmart execs said they would put ads in Sparky,

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Inside the brand and agency scramble for first-party data in the AI era

New year, same problems. Even with Google’s U-turn to keep third-party cookies in Chrome, the race for first-party data hasn’t slowed. If anything, generative AI has accelerated this long-term trend by promising to lower the barrier to entry, allowing internal teams to process, ingest, and normalize more data faster. Brands and their agency partners are still

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Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years. Q4 held up better than feared but not well enough to justify old certainties. Budgets remained cautious.

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