Marketing

Trust, not attention, is becoming commerce media’s most valuable growth driver.

Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw

ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the

You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still not delivering. The brand safety report came back clean, but the placement was anything but. A meaningful percentage of your

TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze. The post The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing appeared first on AdExchanger.

Whether X’s ad business has recovered to pre-Elon Musk ownership levels has been one of those questions that’s somehow managed to be both endlessly debated and entirely unresolved for three years running. Turns out, the answer is yes — partly. The big spending advertisers who scattered when the controversial billionaire walked in are back. Data

Content has never been easier to ignore. Most of it deserves to be. Marketers have known this for a while. What’s changed is now some of them are responding. They’re moving from posts to programming — or trying to earn more attention rather than buy most of it. SharkNinja, Gap, Mattel, LVMH, Arsenal Football Club are

This story was originally published on sister site, Modern Retail. These days, shoppers are increasingly asking ChatGPT for recommendations like “the best sleep supplement” and “best women’s multivitamin.” So instead of browsing a brand’s homepage, shoppers are landing directly on a product page. And they may be deciding whether or not to purchase within minutes.

Creator and entrepreneur Dhar Mann doesn’t think creators are replacing traditional media — more that the lines between the two have disappeared as creators with large followings build up their own production studios to create long-form content. Mann, who owns his own production company, Dhar Mann Studios, believes these creator-built studios can provide more engaging