Marketing

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting. The post AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales appeared first on AdExchanger.

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposure we couldn’t fully control.  And if we’re being honest, the precision targeting story was oversold anyway. The industry

Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad budgets are still lagging. Audiences spent 52 billion minutes last year watching long-form, episodic creator shows across platforms, according to data Spotter released

Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest challenges that the people doing the real work at media agencies face day to day.  Held under Chatham House rules,

If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could rattle retail media networks’ hold on sponsored and search ad dollars. As user behavior shifts, so too could retail media’s value proposition. Already, AI has upended

Anthropic’s war with Washington last week is winning in the public. The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silicon Valley for years. Its principled stand has driven a surge in users and supercharged its brand — no small feat for