Any advertisers who want in on this year’s Super Bowl better be ready to cough up $8 million — and that’s just for the 30-second unit on NBCU itself. As one of the last bastions of monocultural moments in the U.S., demand for the Big Game has skyrocketed and inventory sold out last September. “It’s […]
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field Read More »
This story was first published by Digiday sibling Modern Retail. New artificial intelligence tools are poised to reshape the retail industry, but brands and retailers are still trying to identify the right playbook for incorporating this emerging technology into their business. Surveys conducted in the months leading up to Black Friday showed that anywhere from 33% to 83% of
After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a trade-down, with exits to private equity often interpreted as a last shot at relevance. Since that 2021 deal, it has undergone a reputational turnaround among parts of the advertising industry, even if the aggressive advance of another challenger has blunted its
Media buyers say Yahoo’s DSP is one to watch Read More »
For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in their favor. The Financial Times was the first U.K.-based publisher to strike a licensing deal with OpenAI in
The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels.
How Recess is rethinking Dry January as drinking trends toward moderation Read More »
Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But when it comes to interactivity, “Simplicity is key,” said Maggie Zhang, head of global video measurement GTM at Amazon Ads, during a chat with AdExchanger at CES 2026. Viewers overwhelmingly prefer straightforward
Amazon Ads Shares Interactive Video Best Practices At CES 2026 Read More »
The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.
Puma names new senior global brand marketer following reorganization Read More »
The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.
7-Eleven’s chief marketing officer Marissa Jarratt departs Read More »
Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.
Streaming widens sports marketing field: Here’s what the numbers say Read More »
For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice. The post Interactive CTV Ads Were Mostly Talk – Until Now appeared first on AdExchanger.
Interactive CTV Ads Were Mostly Talk – Until Now Read More »
