Marketing

The elevation of workforce data is no longer a possibility — it is here. And in the coming year, that data will play a bigger role than ever in C-suite decision-making. “In 2026, an organization’s people data will rival its financial data in strategic importance,” predicts Steve Holdridge, president and COO at HCM tech company […]

Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026, reclaiming some control over what the term actually means — and how it’s used in practice.  That shows up in moves like Butler/Till’s, which quietly, but materially, shifted where decisions get

This State of the Industry report, with partner insights from Instacart, explores how brands and agencies are expanding their audience reach through off-site retail media advertising. Retail media advertising’s popularity has surged over the past few years, with many retailers increasing their investments in this space as others venture into retail media for the first

Claire Nance, head of gaming business success strategy, Activision Blizzard Media What began three years ago as a forum to validate gaming’s potential has evolved into something more. This November, Gaming Day returned to New York City for its third year, initiated and organized by 4As and hosted by Activision Blizzard Media. The questions driving

This WTF guide, with partner insights from Talon.One, explores why brands should move away from a siloed approach to loyalty and promotions, and should instead implement a unified incentives marketing strategy to create long-term customer value and differentiate themselves in a competitive marketplace. Loyalty, promotions and discount programs are moving up the C-suite agenda as

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize. The post Programmatic Ads Are Coming To AI Chatbots appeared first on AdExchanger.

On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for YouTube. The post Cadent Acquires YouTube Advertising Company VuePlanner appeared first on AdExchanger.

Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late. Shoppers drift between screens, compare across retailers and move in and out of consideration silently, long before any intent becomes trackable. By