Marketing

Many analytics firms are attempting to answer a central question for publishers: which news outlets appear most often in AI chatbot responses? But the data is often inconsistent, and even at times contradictory. Some reports point to outlets like Reuters and The Guardian as the news sources “most mentioned” in AI responses, while others produce […]

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs. Paid attention Netflix’s AI acquisition, Netflix’s Amazon ad targeting option and more Paid attention It’s easy to assume people watching on TV screens are paying attention. But advertisers

This story was first published by Digiday sibling Modern Retail. Best Buy is positioning itself as the place where people go to shop for AI-powered everything. The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year (which ended Jan. 31) from the year before, at almost $42 billion.

In-house entertainment studios are the new social media team. Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better,  – not worse. “Somewhere out there, someone watched an ad eight times in a single episode, they then saw that same ad three times across

NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI –

For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad