Marketing

Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby. Below is a potted roundup of the headline announcements, the wording of which (along with the causal observations of Digiday staffers), suggests the […]

As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time investing in technology that they believe matches them up effectively. Sometimes that tech can even be free. Horizon Media, the OG of indies, in mid-December announced the

Subscribe: Apple Podcasts • Spotify This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself and more about the industry at large.  Think of it as a temperature check. Agencies and tech platforms alike boasted and pitched their AI-powered

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate. While connected TV (CTV) promises precision and flexibility, the reality facing political advertisers today is far more complex and less standardized. As dollars move from traditional TV to

Going into the Consumer Electronics Showcase, there are a few things you expect to see every year when you enter the main convention center show floor – like dancing robots, for example. (Bonus points if they don’t fall down.) At C-Space, which is the convention’s digital advertising hub, the innovation might be a little less

What type of leadership and attitude do we need to innovate in digital advertising and ad tech?  We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models. And the industry leaders who loudly and publicly advocate for their interests seem to

Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all the major holdcos.  But Ad Age also reports that Publicis execs were “exploring” the idea