Marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Big names in the publisher world are investing in vertical video: Time, CNN, The New York Times. Meanwhile, a Pew Research Center study found that 21% of adults in the U.S. and 37% of those under 30 regularly get […]

Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026.  Ammunition for next year’s best laid plans can be found in a tranche of recent forecasts from WPP, Dentsu, consultancy Madison & Wall and WARC. One key finding in

This story was first published by Digiday sibling Modern Retail About two years ago, Trademark Property Co. CEO Terry Montesi heard from a national real estate broker that there was a big, secret tenant interested in Galleria Dallas, which his firm operates. He eventually found out that it was not a typical retail tenant: It

Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory into the same pitch it uses to sell Prime Video and Fire TV.  That marks a clear break from not all that long ago. At Amazon’s 2024 upfront, executives walked advertisers through an expanding video

It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the Digiday Programmatic Marketing Summit last week: AI is flattening the base of the talent pyramid before agencies have figured out how to rebuild it. Session after session, leaders

Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. The post Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming) appeared first on AdExchanger.

Alex Visoky, director of client services, Tatari Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so do

As AI creative continues to draw intense consumer responses, the grooming brand is trying to thread the needle with over-the-top humor.