Ending up your first six weeks as global CEO of an agency holding company that’s been struggling with a major retention of a global client is pretty solid. So it has been for Takeshi Sano, who at the end of March took over Dentsu. On Friday, Heineken announced the winners of its global media, production […]
Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough? Read More »
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”
Where Trade Desk sees advertising opportunity following bruising Q1 Read More »
The days of agentic ad tech being only for direct ad buys are coming to an end. PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, CEO Rajeev Goel told investors during the company’s Q1 earnings call on Thursday. That’s in addition to more than 1,000 direct publisher
PubMatic’s Agentic AI Is Going Beyond Direct Deals Read More »
The upfront is no longer just a shop window for content Amazon owns, it’s now one for its ad tech too. That’s a shift from how this period usually works. The tech pitch used to come after the content deal was done — a separate conversation, often with different people. Not anymore. “There’s this big
If a tree falls in a forest, does it make a sound? And if a UID2 doesn’t work — does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava’s settlement with the FTC means for any ad tech company that handles location data. The post
Identity Without Oversight Read More »
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
Campaign Trail: Tecate empowers repatriated Mexicans Read More »
Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner. It’s the second year Roku chose intimate client dinners over a formal TV upfront event, taking a page from Paramount’s playbook. The post Roku Delivers Upfront Dinners With A
Roku Delivers Upfront Dinners With A Side Of Full-Funnel Read More »
InMobi Apple Seeds On Thursday, India-based mobile ad tech giant InMobi announced its acquisition of Apple advertising startup MobileAction. The terms were not disclosed. One rationale behind the deal – and InMobi’s desire to sharpen its Apple Ads chops – is the well-documented trend that the loss of Apple ad IDs shifted spend to Android, which
InMobi Goes All In On iOS; Automation, But With Handholding Read More »
Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy Read More »
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. It was only a matter of time before the acronyms followed. Unified advertising platforms (UAP) is one such term. It hasn’t fully landed in the industry’s vocabulary yet, but give it time. It
WTF is a unified ad platform? Read More »
