Marketing

Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First appeared first on AdExchanger.

“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the forefront.

Growth is up. Margins are down. Six ways CPG leaders can protect profit.

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out

There is an ongoing effort in Connected TV to clean up the supply chain. Much of that effort has taken the form of subjecting resellers to heightened scrutiny, privileging certain endpoints and collapsing supply into a smaller number of proprietary pipes. The underlying assumption is that complexity itself is the problem. But complexity is not

Influencers aren’t all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger.

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting a FIFA World Cup watch party through Meta’s WhatsApp. The group chat features celebs like Lionel Messi, David Beckham, Alexia Putellas, Thierry Henry,

Linden Lane Films, a self-described next-generation content studio, is betting that the creator economy’s next move isn’t more followers — it’s a full ad business. The new venture is one company, among others, pairing Hollywood talent with top creators and building the ad-tech data layer beneath them to compete for brand budgets that have historically gone

This story was first published by Digiday sibling Modern Retail. Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works inside the chatbot. “Coming later in March: ChatGPT in Agentic Storefronts,” Shopify said in an email sent to merchants Wednesday