The traditional campaign production model is becoming obsolete as the incessant need for short-form content grows and as companies look to generative AI to fill the gaps. Marketers have latched onto promises that AI technology will cut down on production time, cut costs and help scale operations. Every agency, production company and holdco has an […]
As top creators turn into celebrities commanding six-figure brand deals, a growing middle tier of creators is building sustainable businesses. These creators — often niche experts, educators, or hobbyists turned entrepreneurs — are monetizing audiences through a mix of newsletters, courses, digital products and smaller sponsorships. They represent the “everyday” creator, earning revenue through channels like
The story was first published by Digiday sibling Modern Retail. Brands are chasing after a traditional, but powerful tool in the age of AI-powered search engines: customer reviews. Platforms like ChatGPT and Perplexity are reshaping how customers discover products online — and data shows they’re making recommendations based on everything from key search terms to user feedback.
Customer reviews become a key battleground as AI revolutionizes product discovery Read More »
This story was first published by Digiday sibling Glossy. Sephora is gearing up for another sports partnership. On Wednesday, the LVMH-owned beauty giant announced a multi-year partnership with F1 Academy, the women’s racing championship founded by Formula One Group. As the official beauty retail partner of the series, the beauty giant will appear on a
Sephora announces partnership with F1 Academy Read More »
Wars don’t pause for marketing plans but they do rewrite them. The world, for better or worse, keeps spending. That much has been clear from conversations with ad execs since the U.S. and Israel attacked Iran. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like
The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.
Zevia doubles down on AI satire in ads starring creepy robot coworker Read More »
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior
Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms Read More »
2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode. The post The Year CTV Goes Full Funnel appeared first
The Year CTV Goes Full Funnel Read More »
The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push Read More »
Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.
Why Dove turned Reddit product feedback into a real-world campaign Read More »
