Marketing

Guest author: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR professionals understand exactly how top-performing content captures attention. As… […]

This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands. AquaSonic, founded in 2017, picked up early traction by offering a far more affordable electric toothbrush and accessory kit than was available at the

Bundle Of Joy The cable TV bundle is making a minor comeback – with an assist from YouTube TV. Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a single YouTube TV package, The Wall Street Journal reports. For example, YouTube TV’s new skinny sports bundle provides

We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth much at all. That notion can sometimes be challenged, as in the other expression, the best things in life are free. Falling somewhere in between these two philosophical bookends, at least for media

It’s getting more difficult for brands to stand out online thanks to an algorithmic-induced fragmented digital landscape. Plus, the rise of so-called AI slop hasn’t helped. But brands like Zoom and Duolingo are retooling their marketing strategies to prioritize things like influencers and IRL events as a potential antidote. Already, the internet is saturated with

Google’s AI Max for Search product is a key component for brands keen to advertise within AI Overviews and AI Mode search results. But buyers remain unconvinced the AI features intended to save time and increase reach can actually deliver. Launched in May, AI Max is a suite of targeting and creative tools powered by

With referral traffic under pressure, The Arena Group has shifted focus to keeping people on its sites longer so it can turn those moments of attention into meaningful revenue. The company is testing AI-powered content recommendation models to keep readers moving through its network of sites — including Parade, The Street and Men’s Journal — to bump

This story was first published by Digiday sibling Modern Retail. In a year marked by volatile changes to tariff policy and a quick succession of pullbacks on diversity, equity and inclusion practices, Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it

In a conversation from the sidelines of its annual convention, Dayforce chief people officer Amy Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies. Her POV — heading HR for an HCM tech company with 7 million global users and clients like Danone, EY and Gannett, while also

This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a refuge for independent writers, major publishers have launched newsletters on Substack to reach new audiences and build communities, as traffic from search and social keeps slipping. Substack becomes the new publisher playground The