Marketing

Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.  On WPP’s full-year earnings call last month, CEO Cindy Rose declared her company was “no longer a holding company.” It is now, apparently, a “trusted growth partner for clients in the era of AI.” Over […]

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble. Revenue hit $2.9 billion in 2025. Margins are at 47%. There is $1.3 billion in cash on the

Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and downward forecasts: a new war, rising oil and gas prices, the return of tariffs and generally slumping

Social discovery and distribution have shifted. Discovery now happens across feeds, creators, and owned channels working together. Reach is earned through relevance, not volume. Content needs to connect quickly to hold attention and unlock distribution. Social no longer rewards the loudest brands or most frequent posters. It rewards smart creative. Winning brands are pairing strong

New features, platforms, algorithm rumors, and 48-hour “growth hacks” appear on social media almost every day. It can feel like the rules are constantly changing.But beneath all the noise, one thing never deceives: the data. Metricool analyzed more than 39 million social media posts across 10 platforms, using real activity from accounts connected to its

B2B marketing is being reshaped by two defining forces:  the rise of Gen Z buyers and the acceleration of AI. Together, these forces are redefining how trust is built, how influence is earned, how buying groups are forming opinions, and how revenue is influenced long before sales engagement begins. The old playbook built on gated

Answer engine optimization (AEO) helps brands surface inside AI-generated responses across tools like ChatGPT, Gemini, Perplexity, and voice assistants. As more people ask conversational questions instead of typing keyword searches, visibility within these direct answers becomes increasingly important. Forbes notes that brands already optimizing for answer engines are seeing nine times higher conversion rates, a strong indicator