Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the larger Amazon Publisher Suite (APS), the companies announced on Monday. The post It’s Getting A Bit Easier To Find Amazon Shoppers on Samsung TVs appeared first on AdExchanger.
It’s Getting A Bit Easier To Find Amazon Shoppers on Samsung TVs Read More »
CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.
How Zola found their own Taylor and Travis for ‘Wedding of the Year’ push Read More »
How strategic full-funnel planning can boost visibility and conversions when it counts most.
4 tactics for marketers to help drive measurable lift during peak shopping season Read More »
Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go.
Is your brand overlooking the value of convenience retail media? Read More »
Holiday shopping has become a multi-week value season. Here’s what retailers should learn from 2025.
The Black Friday trends that will shape retail strategy in 2026 Read More »
For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links. A purchase trackable to a click was gold. Multi-touch attribution (MTA) models thrived. Conversely, brand-building was often dismissed as harder to justify next to the
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong. The post Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping appeared first on AdExchanger.
Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping Read More »
Next year, tracking AI search visibility may get a little easier for publishers. Thanks to the rise of AI search, publishers’ usual tracking tools won’t cut it. They need a full arsenal of analytics and monitoring tools to know how, when and why they’re being mentioned across platforms and AI products. Tech companies aren’t willing
This story was first published by Digiday sibling Modern Retail. It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transactions on Cyber Monday. It was also the brands and fintech companies that pushed the services front and center. Continue reading this article on digiday.com. Sign up
New partnerships, marketing fuel BNPL’s holiday surge Read More »
“Transparency” is one of those terms that often gets bandied about when talking about CTV ad buying. Specifically programmatic CTV ad buying. But what does it actually mean? Well, at the recent Digiday Programmatic Marketing Summit, agency executives spoke out — on stage and in behind-closed-door town hall sessions — on how they see transparency
Programmatic agency execs speak out on CTV transparency Read More »
