Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required. Survey statistics from Mailgun broadly agrees with those figures, but states that such margins, while achievable, are only realised in certain cases and […]
Email ROI claims meet a more complicated reality Read More »
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster,
AI Is The New Ad Space Read More »
Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – creating inefficiencies that slow execution and obscure performance insights. To solve this, marketers are actively consolidating their tech stacks. Email marketing platforms have emerged as a natural
Choosing an email marketing platform to consolidate tech stacks Read More »
Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival
Erstwhile Competition; What We Lose By Gamifying The News Read More »
This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable part of marketing. The report is based on a survey of 142 brand and agency
Related Insights Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs Read More Faced with the ever-increasing incursion of LLMs, the majority of independent ad tech players are faced with the option of either bulking up or flaming out; it’s a scenario that was demonstrated in
This story was originally published on sister site, Modern Retail. David’s Bridal, the largest bridal retailer in the U.S., is investing more heavily in creators as part of a broader push to modernize the business. One of the retailer’s biggest new creator initiatives is its Style Squad ambassador program, which the company launched in January.
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback Read More »
Subscribe: Apple Podcasts • Spotify OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the platform has struck deals with ad tech partners like Criteo and Smartly, hired former Meta exec Dave Dugan to oversee its ad business, launched a self-serve manager in testing, rolled out pixels to
Why OpenAI is ‘running at lightning speed’ to build an ad business Read More »
The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.
Viant acquires TVision to realize CTV advertising trifecta Read More »
Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.
E.l.f. promotes longtime CMO Kory Marchisotto to president Read More »
