Marketing

During the inaugural annual general meeting for The Agentic Advertising Organization, dubbed The Foundry, last week, attendees debated an awkward talking point for the advertising industry’s AI ambitions. For all the enthusiasm around “agentic” systems, which can plan, optimize, and measure the effectiveness of media campaigns with minimal human intervention, i.e., realize the headcount savings […]

Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in things like the process of buying ads and optimizing creative. Then, there are those who have drawn a line

Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it’s tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. The post NBCUniversal Peacocked Its Ad Performance Prowess On its Upfront Stage appeared first on AdExchanger.

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV Creative. The post Amazon’s Interactive CTV Ad Suits Now Includes Creative Optimization appeared first on AdExchanger.

Marketing budgets are all but flat, but chief marketing officers are being tasked with juggling investments marked for media, creative and AI on the same departmental balance sheet, according to Gartner. Advertisers currently spend 7.8% of company revenue on marketing on average, a paltry increase of 0.1% compared with last year, according to the company’s