According to a December 2025 report by PYMNTS Intelligence, “How AI Becomes the Place Consumers Start Everything” [email wall], AI is becoming a starting point for everyday activity online by consumers . The report’s authors surveyed 2,100 US adults and found that the structure of digital discovery, which begins at a search engine portal, has […]
AI in the comparison and purchase process: Report Read More »
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”
Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry Read More »
For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize
Future Is Training Its AI On Publisher First-Party Data Read More »
The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.
Lands’ End names first CMO in nearly a decade amid turnaround push Read More »
Perion CEO Tal Jacobson is more than a little sick of talking about AI as if it’s some brand-new innovation. The industry has been using similar techniques to steer ad spend for years, just under a different name. “You know, we’ve been doing AI for 15 years and we called it ‘machine learning,’” Jacobson says
Perion Is So Over The AI Hype Cycle Read More »
Many luxury brands built their image through print ads and seasonal campaigns planned months in advance. Burberry’s recent marketing campaigns show how that model is changing. Social platforms have reshaped the rhythm of fashion marketing, pushing teams to work on shorter cycles and respond to trends that appear online. Recent Burberry campaigns have placed renewed
Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms Read More »
CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first on AdExchanger.
Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says Read More »
Agentic media buying’s first case study is in. Independent media agency Butler/Till has concluded the first test of a programmatic media-buying agent on a campaign for brewer Geloso Beverage Group, Digiday has learned. The experimental run successfully cut intermediary fees by over 80% and reduced CPMs while hitting industry benchmarks on fraud and inventory standards,
Butler/Till’s first agentic media buying tests cut media and supply chain costs Read More »
Subscribe: Apple Podcasts • Spotify It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, however, the topic has once again become the industry’s current zeitgeist. Look no further than the recent WPP whistleblower filings that’s dominated headlines. In the filings,
After WPP reckoning: The case for and against principal media Read More »
News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear how that’s going to play out. As the industry’s 2026 conference season pauses, the consensus among many attendees of gatherings such as CES or
