Marketing

This story was first published by Digiday siblings Modern Retail and Glossy From major splashy ad rollouts by Nike and Adidas to sponsorships by Anheuser-Busch and Coca-Cola, there is no shortage of brand collaborations for this summer’s FIFA World Cup. But not all brands will pour millions of dollars into official sponsorships. Some smaller U.S. […]

Reuters and Time are taking a new approach to bot blocking. Both publishers have recently started blocking all AI bots by default, and created whitelists of approved bots to access content on their sites. It’s a strategy already adopted by publishers like People Inc. at the beginning of this year and The Atlantic at the

The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or doesn’t is still completely all over the place,” said Vic Drabicky, founder and CEO at January Digital, an independent media

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.  The post For Video Publishers, Performance And AI Go Hand In Hand appeared first on AdExchanger.

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. Audiences are engaged across CTV, and advertiser dollars are following. According to eMarketer, US CTV ad spending is projected to