Marketing

This week’s Future of TV Briefing looks at how much money people are actually saving through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity. Bundle economics YouTube TV’s power play, Disney’s TV power play, Netflix’s WBD play and more Bundle economics Streaming services are getting so expensive that they are […]

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by the Supreme Court in its ruling in NCAA v. Alston, an antitrust suit that essentially uncorked sponsorships and other revenue-earning opportunities for college athletes – now known as NIL deals (for

People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.  The news was revealed to shareholders by People Inc. CEO Neil Vogel during parent company IAC’s 2025 third-quarter earnings call on Nov. 4. Vogel described the Microsoft marketplace as an “a la carte” pay-per-use

Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications. The post Roku Jumps On The API Bandwagon For Its Self-Serve Ads appeared first on AdExchanger.

Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households to their digital devices. This is ID5’s first acquisition since the company was founded in 2017. Mathieu Roche, ID5’s CEO and co-founder, declined to share terms, but said he expects the company to get a

How do you make sure you’re serving ads to real connected TVs and not spoofed devices? Get the manufacturers to confirm they’re legit. The IAB Tech Lab announced on Tuesday a new device attestation feature for its Open Measurement (OM) SDK. The feature provides a scaled way for original device manufacturers to confirm that ad